{"id":9854,"date":"2023-03-20T17:27:17","date_gmt":"2023-03-20T20:27:17","guid":{"rendered":"https:\/\/teamguide.app\/blog\/?p=9854"},"modified":"2023-11-29T21:25:17","modified_gmt":"2023-11-30T00:25:17","slug":"elementos-da-cultura-organizacional","status":"publish","type":"post","link":"https:\/\/teamguide.app\/blog\/elementos-da-cultura-organizacional\/","title":{"rendered":"8 elementos da cultura organizacional que motivam seu time"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Voc\u00ea sabia que existem ao menos<\/span><b> 8 elementos da cultura organizacional<\/b><span style=\"font-weight: 400;\">, e que eles s\u00e3o respons\u00e1veis por fazerem a identidade de uma empresa existir?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entretanto, quais s\u00e3o esses elementos e como aplic\u00e1-los no dia a dia da organiza\u00e7\u00e3o para que se tornem parte dela?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foi justamente pensando em te dar uma resposta eficiente a essa pergunta, que criamos este guia com os<\/span><b> oito elementos da cultura organizacional e dois exemplos<\/b><span style=\"font-weight: 400;\"> de como eles s\u00e3o aplicados nas empresas brasileiras. Ficou curioso? Ent\u00e3o, continue lendo e tire todas as suas d\u00favidas sobre os pilares da cultura organizacional.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">8 elementos da cultura organizacional<\/span><\/h2>\n<p><b>Os 8 principais elementos da cultura organizacional que devem ser considerados na constru\u00e7\u00e3o de um ambiente organizacional engajado, incluem:<\/b><\/p>\n<ul>\n<li><b>Valores<\/b><\/li>\n<li><b>Comunica\u00e7\u00e3o<\/b><\/li>\n<li><b>Normas<\/b><\/li>\n<li><b>Cren\u00e7as e pressupostos<\/b><\/li>\n<li><b>Her\u00f3is<\/b><\/li>\n<li><b>Ritos, rituais e cerim\u00f4nias<\/b><\/li>\n<li><b>Hist\u00f3rias e mitos<\/b><\/li>\n<li><b>Tabus<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Entenda detalhes sobre cada um, a seguir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Valores<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Os valores s\u00e3o elementos da cultura organizacional que se relacionam com o<\/span><b> comportamento e padr\u00f5es <\/b><span style=\"font-weight: 400;\">julgados como importantes pela empresa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nesse sentido, quem os define s\u00e3o os fundadores. Eles fazem parte da tr\u00edade composta tamb\u00e9m pela <\/span><b>miss\u00e3o e vis\u00e3o do neg\u00f3cio<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nesse sentido, para definir os valores, \u00e9 necess\u00e1rio <\/span><b>criar uma lista de atitudes<\/b><span style=\"font-weight: 400;\"> pelas quais uma empresa quer ser lembrada e reconhecida.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aqui, vale a pena fazer um destaque sobre a import\u00e2ncia dos valores da companhia para a qualidade do <\/span><a href=\"https:\/\/teamguide.app\/blog\/perguntas-pesquisa-clima-organizacional\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">clima organizacional<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afinal, quando os colaboradores se sentem conectados com os<\/span><b> valores da companhia<\/b><span style=\"font-weight: 400;\">, o ambiente da empresa tende a ser mais positivo, gerando mais motiva\u00e7\u00e3o e engajamento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para medir a qualidade do clima organizacional, use as sugest\u00f5es de <\/span><a href=\"https:\/\/teamguide.app\/blog\/questionario-pesquisa-de-clima\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">template de pesquisa de clima<\/span><\/a><span style=\"font-weight: 400;\">, com uma lista de perguntas sobre:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rela\u00e7\u00e3o l\u00edder-liderado<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comunica\u00e7\u00e3o<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desenvolvimento Profissional<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Infraestrutura<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gest\u00e3o de Benef\u00edcios<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cultura de Feedbacks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carga de Trabalho<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O<\/span><b> material \u00e9 100% gratuito<\/b><span style=\"font-weight: 400;\"> e voc\u00ea s\u00f3 precisa fazer o download para ter acesso ao guia completo e medir a qualidade do clima da empresa.<\/span><\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"10696\" class=\"elementor elementor-10696\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-081227f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"081227f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa7bf7a banner-ebook-1-1\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/teamguide.app\/blog\/questionario-pesquisa-de-clima\/\" data-column-clickable-blank=\"_blank\" data-id=\"aa7bf7a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-401d1dc elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"401d1dc\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6101891\" data-id=\"6101891\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b93aeb elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7b93aeb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MATERIAL GRATUITO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f40de8 elementor-widget elementor-widget-text-editor\" data-id=\"5f40de8\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tQuestion\u00e1rio para Pesquisa de Clima \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b00eb72 elementor-widget elementor-widget-text-editor\" data-id=\"b00eb72\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tDezenas de quest\u00f5es prontas para a sua pesquisa de clima organizacional.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ab3e7 elementor-widget elementor-widget-button\" data-id=\"70ab3e7\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/teamguide.app\/blog\/questionario-pesquisa-de-clima\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vire o jogo com planilha gratuita<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f4b4e67\" data-id=\"f4b4e67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h3><span style=\"font-weight: 400;\">2. Comunica\u00e7\u00e3o<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A comunica\u00e7\u00e3o \u00e9 um dos elementos da cultura organizacional mais importantes de uma organiza\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se trata de um processo de <\/span><b>trocas de informa\u00e7\u00f5es<\/b><span style=\"font-weight: 400;\"> que pode ser mais formal ou mais informal. <\/span><span style=\"font-weight: 400;\">Por exemplo, muitas empresas do<\/span><b> nicho farmac\u00eautico e jur\u00eddico<\/b><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">prezam por uma comunica\u00e7\u00e3o mais objetiva. <\/span><span style=\"font-weight: 400;\">J\u00e1 empresas de<\/span><b> marketing <\/b><span style=\"font-weight: 400;\">costumam abrir espa\u00e7o para uma comunica\u00e7\u00e3o informal, com elementos como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">g\u00edrias;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">apelidos;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">emojis nos dispositivos digitais.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Se sua empresa ainda n\u00e3o possui um formato de comunica\u00e7\u00e3o claro, sugerimos que leia o artigo, <\/span><b>\u201c<\/b><a href=\"https:\/\/teamguide.app\/blog\/comunicacao-interna-o-que-e-e-qual-sua-importancia-em-um-rh-estrategico\/\" target=\"_blank\" rel=\"noopener\"><b>Comunica\u00e7\u00e3o interna<\/b><\/a><b>: o que \u00e9 e qual sua import\u00e2ncia em um RH estrat\u00e9gico?\u201d<\/b><span style=\"font-weight: 400;\">. Nele, oferecemos algumas dicas importantes sobre o t\u00f3pico.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Normas<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As empresas <\/span><b>apresentam regras<\/b><span style=\"font-weight: 400;\"> que, se n\u00e3o forem cumpridas, podem levar ao <\/span><b>desligamento <\/b><span style=\"font-weight: 400;\">de colaboradores ou a outras puni\u00e7\u00f5es.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Normalmente, as normas s\u00e3o apresentadas durante o <\/span><a href=\"https:\/\/teamguide.app\/blog\/onboarding-remoto\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">onboarding<\/span><\/a><span style=\"font-weight: 400;\">, entretanto, elas tamb\u00e9m precisam fazer parte dos elementos da cultura organizacional para serem mais do que discursos, mas <\/span><b>pr\u00e1ticas ativas de l\u00edderes e colaboradores <\/b><span style=\"font-weight: 400;\">de todos os setores e n\u00edveis de cargos.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Cren\u00e7as e pressupostos<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cren\u00e7as e pressupostos s\u00e3o elementos da cultura organizacional considerados<\/span><b> verdades <\/b><span style=\"font-weight: 400;\">pela empresa e por seus colaboradores. Ou seja, n\u00e3o h\u00e1 espa\u00e7o para questionamentos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/rockcontent.com\/br\/blog\/culture-code-rock-content\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rock Content<\/span><\/a><span style=\"font-weight: 400;\">, por exemplo, tem o seu<\/span> <b><i>culture code <\/i><\/b><b>aberto ao p\u00fablico<\/b><span style=\"font-weight: 400;\">. Assim, qualquer profissional que se interesse em trabalhar na empresa, pode conhecer sobre seus pressupostos antes de aplicar para uma vaga.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Her\u00f3is<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Os her\u00f3is s\u00e3o os profissionais da empresa que representam bem a cultura. Nesse sentido, eles podem ser <\/span><b>l\u00edderes inspiradores <\/b><span style=\"font-weight: 400;\">ou <\/span><b>colaboradores engajados<\/b><span style=\"font-weight: 400;\"> e com grandes feitos pela organiza\u00e7\u00e3o.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Ritos, rituais e cerim\u00f4nias<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Esses elementos da cultura organizacional se referem \u00e0s <\/span><b>atividades realizadas<\/b><span style=\"font-weight: 400;\"> com um determinado objetivo. Assim, elas podem ser:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">confraterniza\u00e7\u00f5es;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">comemora\u00e7\u00f5es de anivers\u00e1rios;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">eventos peri\u00f3dicos, etc.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Muitas vezes, esses<\/span><b> ritos, rituais e cerim\u00f4nias<\/b><span style=\"font-weight: 400;\"> n\u00e3o s\u00e3o organizados pelos gestores da institui\u00e7\u00e3o, mas pelos pr\u00f3prios colaboradores que criam la\u00e7os afetivos.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. Hist\u00f3rias e mitos<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tanto as hist\u00f3rias quanto os mitos s\u00e3o<\/span><b> narrativas sobre a empresa<\/b><span style=\"font-weight: 400;\">. As hist\u00f3rias s\u00e3o os fatos<\/span> <span style=\"font-weight: 400;\">que j\u00e1 aconteceram na empresa, como grandes feitos e desafios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por outro lado, os <\/span><b>mitos <\/b><span style=\"font-weight: 400;\">s\u00e3o uma<\/span><b> distor\u00e7\u00e3o da realidade<\/b><span style=\"font-weight: 400;\">. Baseados em hist\u00f3rias reais, alguns aspectos s\u00e3o ressaltados ou ignorados e tamb\u00e9m h\u00e1 a possibilidade da inclus\u00e3o de narrativas alternativas para a cria\u00e7\u00e3o de hist\u00f3rias mais inspiradoras.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. Tabus<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Os tabus s\u00e3o os assuntos que todos <\/span><b>evitam discorrer sobre, seja na empresa ou fora dela<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estamos falando de temas pol\u00eamicos que podem causar desarmonia entre as equipes e ainda abrir espa\u00e7o para a express\u00e3o de preconceitos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agora que voc\u00ea conhece os elementos da cultura organizacional, \u00e9 hora de ver como eles funcionam na pr\u00e1tica, a partir de exemplos da cultura organizacional. A seguir, apresentamos como algumas empresas usam esses elementos. Confira!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Exemplos de cultura organizacional<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Veja dois <\/span><b>exemplos de cultura organizacional<\/b><span style=\"font-weight: 400;\"> de empresas brasileiras.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Nubank<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">O <\/span><a href=\"https:\/\/nubank.com.br\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nubank<\/span><\/a><span style=\"font-weight: 400;\"> tem a cultura organizacional como uma <\/span><b>aliada <\/b><span style=\"font-weight: 400;\">para o engajamento e produtividade dos times.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A empresa n\u00e3o tem foco na <\/span><a href=\"https:\/\/teamguide.app\/blog\/desafios-da-lideranca-nas-empresas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">lideran\u00e7a<\/span><\/a><span style=\"font-weight: 400;\">, mas no<\/span><b> trabalho colaborativo <\/b><span style=\"font-weight: 400;\">entre os profissionais e abre espa\u00e7o para a <\/span><b>diversidade<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre algumas das caracter\u00edsticas da cultura organizacional do Nubank, est\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ambientes para jogos e relaxamento;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">eventos de <\/span><i><span style=\"font-weight: 400;\">happy hour<\/span><\/i><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">n\u00e3o h\u00e1 <\/span><i><span style=\"font-weight: 400;\">dress code;<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">permiss\u00e3o para levar pets ao trabalho.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para saber mais sobre os elementos da cultura organizacional, assista ao v\u00eddeo abaixo:<\/span><\/p>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"A cultura do Nubank\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/bLAr574ajaE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<h3><span style=\"font-weight: 400;\">Natura<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.natura.com.br\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Natura<\/span><\/a><span style=\"font-weight: 400;\"> tem um tipo de cultura organizacional <\/span><b>voltada \u00e0s pessoas<\/b><span style=\"font-weight: 400;\">. Isso quer dizer que h\u00e1 a valoriza\u00e7\u00e3o do desenvolvimento e do <\/span><a href=\"https:\/\/teamguide.app\/blog\/bem-estar-no-trabalho-10-dicas-para-implementar-na-empresa\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bem-estar dos profissionais<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na pr\u00e1tica, a empresa aux\u00edlio os profissionais a fazerem o seu trabalho e realiza <\/span><a href=\"https:\/\/teamguide.app\/blog\/tipos-pesquisa-clima-organizacional\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pesquisas de clima organizacional<\/span><\/a><span style=\"font-weight: 400;\"> para entender os p\u00fablicos de colaboradores. Assista ao v\u00eddeo abaixo e saiba mais:<\/span><\/p>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"Cada pessoa \u00e9 um mundo. E todo mundo importa.\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/sjdGQ7m80Es?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<h2><span style=\"font-weight: 400;\">Quais s\u00e3o os pilares da cultura organizacional?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Os elementos da cultura organizacional s\u00e3o gerados a partir de <\/span><b>4 pressupostos<\/b><span style=\"font-weight: 400;\">. Veja quais s\u00e3o eles a seguir:<\/span><\/p>\n<ul>\n<li><b>Normas: <\/b><span style=\"font-weight: 400;\">as regras que os colaboradores devem se enquadrar.\u00a0<\/span><\/li>\n<li><b>Valores: <\/b><span style=\"font-weight: 400;\">os fatores que os colaboradores julgam como positivos ou negativos.\u00a0<\/span><\/li>\n<li><b>Poder: <\/b><span style=\"font-weight: 400;\">o grau de <\/span><b>centraliza\u00e7\u00e3o e descentraliza\u00e7\u00e3o <\/b><span style=\"font-weight: 400;\">da autoridade das figuras de lideran\u00e7a.\u00a0<\/span><\/li>\n<li><b>Recompensa: <\/b><span style=\"font-weight: 400;\">a maneira como a empresa valoriza todos os seus colaboradores.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A partir desses pilares, \u00e9 poss\u00edvel reconhecer os tipos de cultura organizacional. O te\u00f3rico brit\u00e2nico Charles Handy em seu livro <\/span><a href=\"https:\/\/books.google.com.br\/books\/about\/Understanding_Organizations.html?id=NitYAC2aH2sC&amp;redir_esc=y\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u201cUnderstanding Organizations\u201d<\/span><\/a><span style=\"font-weight: 400;\">, faz a divis\u00e3o em <\/span><a href=\"https:\/\/teamguide.app\/blog\/tipos-de-cultura-organizacional\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">4 categorias<\/span><\/a><span style=\"font-weight: 400;\">. Veja:<\/span><\/p>\n<ul>\n<li><b>Cultura do poder: <\/b><span style=\"font-weight: 400;\">lideran\u00e7a centralizada e incentivo \u00e0 competitividade.\u00a0<\/span><\/li>\n<li><b>Cultura do papel: <\/b><span style=\"font-weight: 400;\">recompensas baseadas no cumprimento de tarefas e na conformidade com as orienta\u00e7\u00f5es.<\/span><\/li>\n<li><b>Cultura da tarefa: <\/b><span style=\"font-weight: 400;\">h\u00e1 muita motiva\u00e7\u00e3o para os profissionais serem altamente produtivos e alcan\u00e7arem as suas metas.\u00a0<\/span><\/li>\n<li><b>Cultura da pessoa: <\/b><span style=\"font-weight: 400;\">investimento no desenvolvimento dos profissionais para trabalharem engajados.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Certamente, uma empresa pode ter mais de um desses tipos de cultura organizacional. De qualquer forma, a divis\u00e3o de Charles Handy ajuda a compreender <\/span><b>quais s\u00e3o as prioridades de uma organiza\u00e7\u00e3o <\/b><span style=\"font-weight: 400;\">na hora de definir qual \u00e9 a sua cultura.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Qual \u00e9 a import\u00e2ncia da cultura organizacional?<\/span><\/h2>\n<p><b>A cultura organizacional molda valores, comportamentos e rela\u00e7\u00f5es internas. Ela define a identidade da empresa, influencia a satisfa\u00e7\u00e3o dos funcion\u00e1rios, impacta na atra\u00e7\u00e3o e reten\u00e7\u00e3o de talentos e orienta decis\u00f5es estrat\u00e9gicas. Uma cultura positiva promove engajamento, inova\u00e7\u00e3o e efici\u00eancia, enquanto uma cultura disfuncional resulta em desafios operacionais e de gest\u00e3o.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Em resumo, \u00e9 a espinha dorsal que sustenta o funcionamento e o sucesso a longo prazo de uma empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como vimos, a cultura organizacional \u00e9 a<\/span><b> identidade de uma empresa<\/b><span style=\"font-weight: 400;\">, ela envolve as convic\u00e7\u00f5es da organiza\u00e7\u00e3o, incluindo determinados<\/span><b> valores e comportamentos<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Diferentemente do <\/span><a href=\"https:\/\/teamguide.app\/blog\/o-que-e-pesquisa-clima-organizacional\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">clima organizacional<\/span><\/a><span style=\"font-weight: 400;\">, que \u00e9 o conjunto de opini\u00f5es que os colaboradores t\u00eam sobre o lugar em que trabalham, a cultura organizacional \u00e9 ampla e envolve as <\/span><b>estrat\u00e9gias e posicionamento da empresa<\/b><span style=\"font-weight: 400;\"> diante de seus funcion\u00e1rios, mercado e sociedade.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uma empresa com uma <\/span><a href=\"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cultura organizacional bem definida e fortalecida<\/span><\/a><span style=\"font-weight: 400;\">, consegue vantagens, como:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">colaboradores que s\u00e3o defensores da marca;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/teamguide.app\/blog\/politica-retencao-talentos-empresas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reten\u00e7\u00e3o de talentos<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">engajamento e produtividade;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">atra\u00e7\u00e3o de talentos e melhoria da marca empregadora.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Todos esses resultados contribuem para um melhor clima organizacional, gerando resultados diretamente relacionados \u00e0 melhoria da performance do neg\u00f3cio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para entender mais detalhes de como o clima organizacional impacta os resultados da empresa, sugerimos que voc\u00ea fa\u00e7a <\/span><b>o download gratuito do ebook \u201c<\/b><a href=\"https:\/\/teamguide.app\/blog\/materiais-gratuitos\/playbook-da-pesquisa-de-clima\/\" target=\"_blank\" rel=\"noopener\"><b>Playbook da Pesquisa de Clima<\/b><\/a><b>\u201d.<\/b><\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"10420\" class=\"elementor elementor-10420\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-081227f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"081227f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa7bf7a banner-ebook-1-1\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/teamguide.app\/blog\/materiais-gratuitos\/playbook-da-pesquisa-de-clima\/\" data-column-clickable-blank=\"_blank\" data-id=\"aa7bf7a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-401d1dc elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"401d1dc\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6101891\" data-id=\"6101891\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b93aeb elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7b93aeb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">EBOOK GRATUITO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f40de8 elementor-widget elementor-widget-text-editor\" data-id=\"5f40de8\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tPlaybook da Pesquisa de Clima \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b00eb72 elementor-widget elementor-widget-text-editor\" data-id=\"b00eb72\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tO passo-a-passo para realizar a sua Pesquisa de Clima: da prepara\u00e7\u00e3o ao plano de a\u00e7\u00e3o.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2eab88 elementor-widget elementor-widget-html\" data-id=\"a2eab88\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-362b3f50-f72f-459c-9a25-f21268057f6e\"><span class=\"hs-cta-node hs-cta-362b3f50-f72f-459c-9a25-f21268057f6e\" id=\"hs-cta-362b3f50-f72f-459c-9a25-f21268057f6e\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/23819831\/362b3f50-f72f-459c-9a25-f21268057f6e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-362b3f50-f72f-459c-9a25-f21268057f6e\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/23819831\/362b3f50-f72f-459c-9a25-f21268057f6e.png\"  alt=\"Baixar eBook gratuito!\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-362b3f50-f72f-459c-9a25-f21268057f6e\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/23819831\/362b3f50-f72f-459c-9a25-f21268057f6e.png\"  alt=\"Baixar eBook gratuito!\"\/><\/noscript><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(23819831, '362b3f50-f72f-459c-9a25-f21268057f6e', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1adb3 elementor-widget elementor-widget-image\" data-id=\"1a1adb3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"45\" data-src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1.png\" class=\"attachment-large size-large wp-image-12611 lazyload\" alt=\"\" data-srcset=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1.png 250w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1-150x27.png 150w\" data-sizes=\"(max-width: 250px) 100vw, 250px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/45;\" \/><noscript><img decoding=\"async\" width=\"250\" height=\"45\" src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1.png\" class=\"attachment-large size-large wp-image-12611\" alt=\"\" srcset=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1.png 250w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1-150x27.png 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f4b4e67\" data-id=\"f4b4e67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<p><span style=\"font-weight: 400;\">Agora que voc\u00ea j\u00e1 sabe quais s\u00e3o os elementos da cultura organizacional, \u00e9 preciso estar atento a eles de maneira cont\u00ednua, para fazerem, realmente, parte do DNA da empresa (e da equipe),\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sempre \u00e9 preciso<\/span><b> fortalecer essa cultura para motivar os colaboradores<\/b><span style=\"font-weight: 400;\"> em suas tarefas e metas e, para isso, voc\u00ea pode contar com uma ferramenta incr\u00edvel: <\/span><b>TeamGuide<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nossa plataforma de gest\u00e3o de pessoas consegue aproximar os l\u00edderes de seus liderados e ainda permite que voc\u00ea conhe\u00e7a melhor o seu time com recursos como <a href=\"https:\/\/teamguide.app\/avaliacao-de-desempenho\/\" target=\"_blank\" rel=\"noopener\">avalia\u00e7\u00e3o de desempenho<\/a>, <\/span><a href=\"https:\/\/teamguide.app\/people-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">people analytics<\/span><\/a><span style=\"font-weight: 400;\"> e <\/span><a href=\"https:\/\/teamguide.app\/pesquisa-de-engajamento\/\"><span style=\"font-weight: 400;\">pesquisas internas<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Converse com um de nossos especialistas e veja o poder que TeamGuide oferece para as suas <\/span><a href=\"https:\/\/teamguide.app\/agende-uma-conversa\/\" target=\"_blank\" rel=\"noopener\"><b>estrat\u00e9gias de gest\u00e3o de pessoas<\/b><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<div id=\"highlighter--hover-tools\" style=\"display: none;\">\n<div id=\"highlighter--hover-tools--container\">\n<div class=\"highlighter--icon highlighter--icon-copy\" title=\"Copy\"><\/div>\n<div class=\"highlighter--icon highlighter--icon-change-color\" title=\"Change Color\"><\/div>\n<div class=\"highlighter--icon highlighter--icon-delete\" title=\"Delete\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fortale\u00e7a o engajamento do time com os 8 elementos da cultura organizacional. Descubra quais s\u00e3o e veja como funcionam!<\/p>\n","protected":false},"author":4,"featured_media":9847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[49],"tags":[140],"class_list":["post-9854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura","tag-cultura-organizacional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 elementos da cultura organizacional: quais s\u00e3o e como aplicar<\/title>\n<meta name=\"description\" content=\"Valores, comunica\u00e7\u00e3o, normas, cerim\u00f4nias, hist\u00f3rias e mais. 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