{"id":7519,"date":"2022-07-26T17:40:41","date_gmt":"2022-07-26T20:40:41","guid":{"rendered":"https:\/\/teamguide.app\/blog\/?p=7519"},"modified":"2022-11-17T07:57:03","modified_gmt":"2022-11-17T10:57:03","slug":"okr-vs-smart","status":"publish","type":"post","link":"https:\/\/teamguide.app\/blog\/okr-vs-smart\/","title":{"rendered":"OKR vs. Smart: veja como funcionam e descubra qual \u00e9 o mais indicado para alcan\u00e7ar objetivos"},"content":{"rendered":"<p><span style=\"font-weight: 400\">OKR ou Smart? Voc\u00ea sabe qual organiza melhor os processos na busca por metas da organiza\u00e7\u00e3o? N\u00f3s analisamos cada um deles e temos uma resposta para voc\u00ea.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Confira!<\/span><\/p>\n<p><b>Leia tamb\u00e9m: <\/b><a href=\"https:\/\/teamguide.app\/blog\/okr-e-roadmap\/\"><b><span style=\"color: #0000ff\">OKR e roadmap: veja as diferen\u00e7as e qual \u00e9 o melhor para o desenvolvimento de produtos<\/span><\/b><\/a><\/p>\n<h2><b>O que \u00e9 OKR?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Antes de colocarmos o OKR vs. Smart, precisamos entender o que eles s\u00e3o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Primeiramente, o OKR \u00e9 uma <\/span><b>metodologia de gest\u00e3o de objetivos<\/b><span style=\"font-weight: 400\"> que significa \u201cObjective and Key-results\u201d, ou \u201cObjetivo e Resultados-chave\u201d, em portugu\u00eas. Esses <\/span><a href=\"https:\/\/teamguide.app\/blog\/estrutura-okr\/\"><span style=\"font-weight: 400\">dois elementos<\/span><\/a><span style=\"font-weight: 400\"> em sua sigla fazem parte de sua estrutura.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Veja abaixo o que eles significam:<\/span><\/p>\n<ul>\n<li><b>Objetivo: <\/b><span style=\"font-weight: 400\">defini\u00e7\u00e3o qualitativa do que se deseja alcan\u00e7ar;<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Resultados-chave: <\/b><span style=\"font-weight: 400\">3 ou 5 dados com indicadores em dire\u00e7\u00e3o ao objetivo.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Ap\u00f3s a defini\u00e7\u00e3o do OKR a partir desses dois elementos, o time parte para as suas atividades para atingir o objetivo em determinado prazo. Normalmente, os OKRs t\u00eam cad\u00eancias curtas, como trimestrais.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Se quiser saber mais sobre OKR, assista ao v\u00eddeo abaixo:<\/span><\/p>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"Aula #2: O que \u00e9 OKR e quais seus benef\u00edcios\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/WPFm0q5xb_4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<h2><b>O que s\u00e3o metas Smart?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Smart tamb\u00e9m \u00e9 uma metodologia, mas tem seu maior foco em crit\u00e9rios para a <\/span><a href=\"https:\/\/teamguide.app\/blog\/como-definir-okrs\/\"><span style=\"font-weight: 400\">defini\u00e7\u00e3o de objetivos<\/span><\/a><span style=\"font-weight: 400\">. Ela foi criada por <\/span><span style=\"font-weight: 400\">George T. Doran em seu artigo de 1981, \u201c<\/span><a href=\"https:\/\/community.mis.temple.edu\/mis0855002fall2015\/files\/2015\/10\/S.M.A.R.T-Way-Management-Review.pdf\"><span style=\"font-weight: 400\">There&#8217;s a S.M.A.R.T. way to write management&#8217;s goals and objectives<\/span><\/a><span style=\"font-weight: 400\">\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400\">O conceito criado por Doran \u00e9 um acr\u00f4nimo com 5 fatores essenciais para definir metas de uma forma inteligente, ou seja, \u201csmart\u201d, em ingl\u00eas. Veja a seguir, quais s\u00e3o eles.<\/span><\/p>\n<h3><b>1. S: Specific, ou espec\u00edfica<\/b><\/h3>\n<p><span style=\"font-weight: 400\">A meta deve ser muito espec\u00edfica. Em outras palavras, ela precisa evitar a subjetividade para dar espa\u00e7o a<\/span><b> ideias objetivas<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Por exemplo, ao inv\u00e9s de definir a meta de \u201cdiminuir o turnover\u201d, \u00e9 melhor estabelecer \u201cdiminuir o turnover em 30% em 5 meses\u201d.<\/span><\/p>\n<h3><b>2. M: Measurable, ou mensur\u00e1vel<\/b><\/h3>\n<p><span style=\"font-weight: 400\">\u00c9 necess\u00e1rio que o objetivo seja acompanhado a partir de dados mensur\u00e1veis. Desse modo, <\/span><b>os indicadores devem fazer parte das metas Smart<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<h3><b>3. A: Attainable, ou ating\u00edvel<\/b><\/h3>\n<p><span style=\"font-weight: 400\">A ideia \u00e9 que os esfor\u00e7os estejam ao alcance do time e da empresa. Assim, as metas precisam ser <\/span><b>realistas e realiz\u00e1veis<\/b><span style=\"font-weight: 400\">. \u00c9 preciso observar, por exemplo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">recursos financeiros;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">recursos tecnol\u00f3gicos;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">prazos;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">habilidades dos profissionais, etc.<\/span><\/li>\n<\/ul>\n<h3><b>4. R: Relevant, ou relevante<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Para entender se a meta \u00e9 relevante, valem as perguntas: \u201c<\/span><b>por que isso \u00e9 importante?<\/b><span style=\"font-weight: 400\">\u201d e \u201c<\/span><b>Como a empresa ser\u00e1 impactada?<\/b><span style=\"font-weight: 400\">\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Com metas relevantes, \u00e9 mais f\u00e1cil fazer com que o time trabalhe com motiva\u00e7\u00e3o.<\/span><\/p>\n<h3><b>5. T: Time-based, ou temporal<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Metas sem prazo facilitam a procrastina\u00e7\u00e3o e dificultam a medi\u00e7\u00e3o dos resultados. Por isso, nessa metodologia, \u00e9 preciso ter um <\/span><b>marco que mostre quando as metas devem ser alcan\u00e7adas<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<figure id=\"attachment_7520\" aria-describedby=\"caption-attachment-7520\" style=\"width: 770px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-7520\" src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/07\/okr-vs-smart-1024x684.jpg\" alt=\"okr-vs-smart\" width=\"770\" height=\"514\" srcset=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/07\/okr-vs-smart-1024x684.jpg 1024w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/07\/okr-vs-smart-300x200.jpg 300w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/07\/okr-vs-smart-270x180.jpg 270w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/07\/okr-vs-smart-770x515.jpg 770w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/07\/okr-vs-smart-150x100.jpg 150w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/07\/okr-vs-smart.jpg 1279w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><figcaption id=\"caption-attachment-7520\" class=\"wp-caption-text\">Metas sem prazo facilitam a procrastina\u00e7\u00e3o.<\/figcaption><\/figure>\n<h2><b>OKR vs. Smart: qual a diferen\u00e7a?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Se colocarmos o OKR vs. Smart, encontraremos formas diferentes tanto para a defini\u00e7\u00e3o das metas quanto para a performance em dire\u00e7\u00e3o a elas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Nesse sentido, listamos as <\/span><b>principais diferen\u00e7as<\/b><span style=\"font-weight: 400\"> entre essas duas metodologias para voc\u00ea entender como elas funcionam e escolher qual \u00e9 a melhor para a sua organiza\u00e7\u00e3o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Confira!<\/span><\/p>\n<h3><b>OKR vs. Smart na defini\u00e7\u00e3o de metas<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Em seu acr\u00f4nimo, a metodologia Smart afirma que as metas precisam ser realiz\u00e1veis, algo como \u201c<\/span><b>p\u00e9 no ch\u00e3o<\/b><span style=\"font-weight: 400\">\u201d. Por outro lado, o OKR lida com objetivos ambiciosos, como um \u201c<\/span><b>tiro na lua<\/b><span style=\"font-weight: 400\">\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Por exemplo, <\/span><a href=\"https:\/\/teamguide.app\/blog\/okr-google\/\"><span style=\"font-weight: 400\">o Google<\/span><\/a><span style=\"font-weight: 400\">, que cresceu com os benef\u00edcios do OKR, lida com objetivos que n\u00e3o precisam ser integralmente alcan\u00e7ados. A empresa entende que qualquer ganho com metas ambiciosas j\u00e1 s\u00e3o um sucesso para a empresa.<\/span><\/p>\n<h3><b>OKR vs. Smart na estrat\u00e9gia<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Enquanto as metas Smart focam na defini\u00e7\u00e3o do objetivo,<\/span><b> o OKR vai al\u00e9m<\/b><span style=\"font-weight: 400\"> e tamb\u00e9m apresenta os resultados-chave.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para as metas Smart temos a seguinte pergunta: \u201c <\/span><b>Qual \u00e9 o objetivo?<\/b><span style=\"font-weight: 400\">\u201d. J\u00e1 para o OKR a quest\u00e3o \u00e9: \u201c<\/span><b>Qual \u00e9 o objetivo e como chegaremos l\u00e1?<\/b><span style=\"font-weight: 400\">\u201d.<\/span><\/p>\n<h3><b>OKR vs. Smart na estrutura<\/b><\/h3>\n<p><span style=\"font-weight: 400\">A <\/span><a href=\"https:\/\/teamguide.app\/blog\/dinamica-okr\/\"><span style=\"font-weight: 400\">din\u00e2mica de OKR<\/span><\/a><span style=\"font-weight: 400\"> \u00e9 diversa nos ambientes organizacionais. <\/span><a href=\"https:\/\/teamguide.app\/blog\/okr-spotify\/\"><span style=\"font-weight: 400\">O Spotify<\/span><\/a><span style=\"font-weight: 400\">, por exemplo, usa a estrat\u00e9gia de uma forma \u00fanica e surpreendente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Apesar disso,<\/span><b> o OKR apresentar\u00e1 sempre apenas 2 elementos<\/b><span style=\"font-weight: 400\"> que s\u00e3o muito bem especificados: \u201cobjetivo e resultados-chave\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Por sua vez, a estrat\u00e9gia Smart apresenta 5 fatores que s\u00e3o interpreta\u00e7\u00f5es para a defini\u00e7\u00e3o das metas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Portanto, eles podem ser mal-entendidos, como no caso de confus\u00f5es comuns com o \u201cM\u201d, que \u00e0s vezes \u00e9 compreendido como \u201cmotivation\u201d ou \u201cmission\u201d, ao inv\u00e9s de \u201cmeasurable\u201d.<\/span><\/p>\n<h2><b>OKR vs. Smart: qual \u00e9 o melhor para o seu neg\u00f3cio?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">As metas Smart surgiram porque Doran percebeu que os gestores apresentavam <\/span><b>dificuldades em estabelecer metas<\/b><span style=\"font-weight: 400\">. Ao contr\u00e1rio de trabalharem com os objetivos, eles tendiam a criar tarefas e atividades.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Dessa forma, as metas Smart conseguiram <\/span><b>orientar os l\u00edderes<\/b><span style=\"font-weight: 400\"> na sua miss\u00e3o de criar objetivos efetivos na organiza\u00e7\u00e3o. Com o tempo, muitas empresas se beneficiaram da ferramenta com resultados positivos para o neg\u00f3cio.<\/span><\/p>\n<p><span style=\"font-weight: 400\">J\u00e1 o OKR tem se tornado cada vez mais popular porque grandes empresas do Vale do Sil\u00edcio e fora dele obtiveram as vantagens da metodologia. Entre elas, est\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00a0o foco em prioridades;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">alinhamento de equipes;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">transpar\u00eancia.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Atualmente, a metodologia \u00e9 utilizada por todos os tipos e tamanhos de empresas.<\/span><\/p>\n<figure id=\"attachment_7184\" aria-describedby=\"caption-attachment-7184\" style=\"width: 770px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-large wp-image-7184 lazyload\" data-src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/google-okr-playbook-1024x683.jpg\" alt=\"okr-smart\" width=\"770\" height=\"514\" data-srcset=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/google-okr-playbook-1024x683.jpg 1024w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/google-okr-playbook-300x200.jpg 300w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/google-okr-playbook-1536x1024.jpg 1536w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/google-okr-playbook-2048x1365.jpg 2048w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/google-okr-playbook-270x180.jpg 270w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/google-okr-playbook-770x515.jpg 770w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/google-okr-playbook-150x100.jpg 150w\" data-sizes=\"(max-width: 770px) 100vw, 770px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/514;\" \/><noscript><img decoding=\"async\" class=\"size-large wp-image-7184\" src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/google-okr-playbook-1024x683.jpg\" alt=\"okr-smart\" width=\"770\" height=\"514\" srcset=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/google-okr-playbook-1024x683.jpg 1024w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/google-okr-playbook-300x200.jpg 300w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/google-okr-playbook-1536x1024.jpg 1536w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/google-okr-playbook-2048x1365.jpg 2048w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/google-okr-playbook-270x180.jpg 270w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/google-okr-playbook-770x515.jpg 770w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/google-okr-playbook-150x100.jpg 150w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/noscript><figcaption id=\"caption-attachment-7184\" class=\"wp-caption-text\">Uma das empresas que utiliza OKRs \u00e9 o Google.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Portanto, voc\u00ea deve estar se perguntando: \u201cAfinal, qual dessas ferramentas devo utilizar?\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00c9 verdade que o OKR trouxe mais <\/span><b>maturidade para as empresas definirem e trabalharem com os objetivos<\/b><span style=\"font-weight: 400\">. Afinal, ele proporciona um contexto organizacional amplo, ao contr\u00e1rio das metas Smart, que definem os objetivos isoladamente.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Outro ponto a favor do OKR \u00e9 que sua din\u00e2mica preza pela colabora\u00e7\u00e3o e transpar\u00eancia, al\u00e9m de fazer os profissionais trabalharem sabendo como s\u00e3o partes importantes do progresso.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">No entanto, <\/span><b>isso n\u00e3o quer dizer que voc\u00ea deve ignorar as metas Smart<\/b><span style=\"font-weight: 400\">. Na verdade, elas trouxeram ensinamentos que podem ser somados \u00e0 implementa\u00e7\u00e3o do OKR.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Por exemplo, ao definir os OKRs, vale se perguntar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">O objetivo \u00e9 <\/span><b>espec\u00edfico<\/b><span style=\"font-weight: 400\">?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Os resultados-chave s\u00e3o <\/span><b>mensur\u00e1veis<\/b><span style=\"font-weight: 400\">?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Definimos um <\/span><b>prazo <\/b><span style=\"font-weight: 400\">condizente com as atividades necess\u00e1rias?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Ent\u00e3o, repare que a metodologia Smart d\u00e1 um bom norte na cria\u00e7\u00e3o dos objetivos.<\/span><\/p>\n<h2><b>Saiba como monitorar as metas com rapidez<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Por fim, depois de definir os OKRs, <\/span><b>n\u00e3o deixe de acompanhar o progresso<\/b><span style=\"font-weight: 400\"> dos resultados-chave e as tarefas dos colaboradores. Assim, ser\u00e1 poss\u00edvel os auxiliar nos desafios e evitar problemas s\u00e9rios na execu\u00e7\u00e3o das atividades.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para isso, voc\u00ea pode utilizar uma ferramenta tecnol\u00f3gica de qualidade, como <\/span><a href=\"https:\/\/teamguide.app\/\"><b><span style=\"color: #0000ff\">TeamGuide<\/span><\/b><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">TeamGuide \u00e9 uma plataforma de gest\u00e3o de pessoas que conta com um recurso excelente para a <\/span><a href=\"https:\/\/teamguide.app\/gestao-metodologia-okr\/\"><b><span style=\"color: #0000ff\">gest\u00e3o da metodologia de OKR<\/span><\/b><\/a><span style=\"font-weight: 400\">. Com ele, h\u00e1 a visualiza\u00e7\u00e3o r\u00e1pida do progresso das tarefas dos colaboradores e o gestor consegue oferecer feedbacks por escrito.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Al\u00e9m disso, TeamGuide tem outro recurso sensacional: ao mesmo tempo em que se visualiza o OKR, <\/span><b>o gestor faz uma reuni\u00e3o one-on-one com o colaborador<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Quer saber mais como se aproximar dos liderados enquanto acompanha os OKRs? <\/span><a href=\"https:\/\/teamguide.app\/agende-uma-conversa\/\"><b><span style=\"color: #0000ff\">Agende uma conversa<\/span><\/b><\/a><span style=\"font-weight: 400\"> com um de nossos especialistas e descubra!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OKR ou Smart? Voc\u00ea sabe qual organiza melhor os processos na busca por metas da organiza\u00e7\u00e3o? N\u00f3s analisamos cada um deles e temos uma resposta para voc\u00ea.\u00a0 Confira! Leia tamb\u00e9m: OKR e roadmap: veja as diferen\u00e7as e qual \u00e9 o melhor para o desenvolvimento de produtos O que \u00e9 OKR?\u00a0 Antes de colocarmos o OKR &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/teamguide.app\/blog\/okr-vs-smart\/\"> <span class=\"screen-reader-text\">OKR vs. Smart: veja como funcionam e descubra qual \u00e9 o mais indicado para alcan\u00e7ar objetivos<\/span> Leia mais &raquo;<\/a><\/p>\n","protected":false},"author":4,"featured_media":7521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[46],"tags":[53],"class_list":["post-7519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desempenho","tag-okr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - 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