{"id":3989,"date":"2021-12-28T18:33:58","date_gmt":"2021-12-28T21:33:58","guid":{"rendered":"https:\/\/teamguide.app\/blog\/?p=3989"},"modified":"2023-12-19T20:34:08","modified_gmt":"2023-12-19T23:34:08","slug":"o-que-e-pesquisa-clima-organizacional","status":"publish","type":"post","link":"https:\/\/teamguide.app\/blog\/o-que-e-pesquisa-clima-organizacional\/","title":{"rendered":"O que \u00e9 pesquisa de clima organizacional, objetivos e etapas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Neste artigo, vamos te apresentar tudo o que voc\u00ea precisa saber sobre o que \u00e9 pesquisa de clima, destacando, por exemplo, seu objetivo principal que \u00e9 otimizar o ambiente interno da empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para melhorar a qualidade do local de trabalho, os gestores usam a pesquisa de clima para identificar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">percep\u00e7\u00f5es;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">opini\u00f5es;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sentimentos dos colaboradores em rela\u00e7\u00e3o a diversos aspectos do ambiente de trabalho.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Isso significa que a avalia\u00e7\u00e3o est\u00e1 totalmente relacionada \u00e0 capacidade dos l\u00edderes da companhia em entender o<\/span><b> n\u00edvel de satisfa\u00e7\u00e3o dos seus funcion\u00e1rios.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Afinal, se o colaborador n\u00e3o est\u00e1 satisfeito com o ambiente em que trabalho, dificilmente ele estar\u00e1 feliz na empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essa baixa satisfa\u00e7\u00e3o tende a gerar muitos problemas como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">redu\u00e7\u00e3o na produtividade;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">conflitos internos;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">aumento de turnovers;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">baixo desempenho e mais.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Por outro lado, com a pesquisa de clima organizacional sendo aplicada periodicamente, a empresa tem acesso a dados e informa\u00e7\u00f5es que geram insights valiosos para a gest\u00e3o estrat\u00e9gica da empresa.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">O que \u00e9 pesquisa de clima organizacional?\u00a0<\/span><\/h2>\n<p><b>A pesquisa de clima organizacional \u00e9 uma ferramenta utilizada para avaliar o ambiente interno, a partir das percep\u00e7\u00f5es dos colaboradores em rela\u00e7\u00e3o ao local de trabalho. A principal raz\u00e3o para sua aplica\u00e7\u00e3o \u00e9 obter informa\u00e7\u00f5es sobre a satisfa\u00e7\u00e3o, motiva\u00e7\u00e3o e engajamento, al\u00e9m de identificar pontos fortes e fracos da organiza\u00e7\u00e3o.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Para alcan\u00e7ar um panorama da qualidade do ambiente de trabalho, a partir da vis\u00e3o dos funcion\u00e1rios, a pesquisa de clima organizacional pode ser realizada por meio de:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">question\u00e1rios;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">entrevistas;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">grupos focais;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">uma combina\u00e7\u00e3o dessas abordagens.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Os resultados obtidos s\u00e3o <\/span><b>analisados <\/b><span style=\"font-weight: 400;\">e utilizados para desenvolver estrat\u00e9gias que visam:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">melhorar o ambiente de trabalho;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">promover o engajamento dos colaboradores;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">fortalecer a cultura organizacional.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O \u201c<\/span><a href=\"https:\/\/teamguide.app\/blog\/materiais-gratuitos\/playbook-da-pesquisa-de-clima\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Playbook da Pesquisa de Clima<\/span><\/a><span style=\"font-weight: 400;\">\u201d \u00e9 um<\/span><b> material completo e gratuito <\/b><span style=\"font-weight: 400;\">sobre o assunto, e vai aprofundar desde o conceito por tr\u00e1s do que \u00e9 pesquisa de clima organizacional at\u00e9 apresentar o passo a passo de execu\u00e7\u00e3o. Al\u00e9m disso, no conte\u00fado voc\u00ea encontra:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Como transformar m\u00e9tricas em perguntas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exemplos de question\u00e1rios<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exemplo de relat\u00f3rio<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check list para conferir todo o procedimento<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Fa\u00e7a agora mesmo o download gratuito e tenha acesso a esse tutorial completo!<\/span><\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"10420\" class=\"elementor elementor-10420\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-081227f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"081227f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa7bf7a banner-ebook-1-1\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/teamguide.app\/blog\/materiais-gratuitos\/playbook-da-pesquisa-de-clima\/\" data-column-clickable-blank=\"_blank\" data-id=\"aa7bf7a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-401d1dc elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"401d1dc\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6101891\" data-id=\"6101891\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b93aeb elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7b93aeb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">EBOOK GRATUITO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f40de8 elementor-widget elementor-widget-text-editor\" data-id=\"5f40de8\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tPlaybook da Pesquisa de Clima \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b00eb72 elementor-widget elementor-widget-text-editor\" data-id=\"b00eb72\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tO passo-a-passo para realizar a sua Pesquisa de Clima: da prepara\u00e7\u00e3o ao plano de a\u00e7\u00e3o.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2eab88 elementor-widget elementor-widget-html\" data-id=\"a2eab88\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-362b3f50-f72f-459c-9a25-f21268057f6e\"><span class=\"hs-cta-node hs-cta-362b3f50-f72f-459c-9a25-f21268057f6e\" id=\"hs-cta-362b3f50-f72f-459c-9a25-f21268057f6e\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/23819831\/362b3f50-f72f-459c-9a25-f21268057f6e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-362b3f50-f72f-459c-9a25-f21268057f6e\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/23819831\/362b3f50-f72f-459c-9a25-f21268057f6e.png\"  alt=\"Baixar eBook gratuito!\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-362b3f50-f72f-459c-9a25-f21268057f6e\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/23819831\/362b3f50-f72f-459c-9a25-f21268057f6e.png\"  alt=\"Baixar eBook gratuito!\"\/><\/noscript><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(23819831, '362b3f50-f72f-459c-9a25-f21268057f6e', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1adb3 elementor-widget elementor-widget-image\" data-id=\"1a1adb3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"45\" data-src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1.png\" class=\"attachment-large size-large wp-image-12611 lazyload\" alt=\"\" data-srcset=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1.png 250w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1-150x27.png 150w\" data-sizes=\"(max-width: 250px) 100vw, 250px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/45;\" \/><noscript><img decoding=\"async\" width=\"250\" height=\"45\" src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1.png\" class=\"attachment-large size-large wp-image-12611\" alt=\"\" srcset=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1.png 250w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1-150x27.png 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f4b4e67\" data-id=\"f4b4e67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h2><span style=\"font-weight: 400;\">Qual o objetivo da pesquisa de clima organizacional?<\/span><\/h2>\n<p><b>A pesquisa de clima organizacional \u00e9 realizada com o objetivo de oferecer informa\u00e7\u00f5es importantes sobre como est\u00e1 o ambiente da empresa e o quanto ele afeta os colaboradores positiva ou negativamente. A avalia\u00e7\u00e3o \u00e9 essencial para entender o contexto da companhia e, a partir disso, promover as mudan\u00e7as necess\u00e1rias.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nesse sentido, \u00e9 essencial que voc\u00ea compreenda que muitos fatores podem influenciar o <\/span><a href=\"https:\/\/teamguide.app\/blog\/bem-estar-no-trabalho-10-dicas-para-implementar-na-empresa\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bem-estar no trabalho<\/span><\/a><span style=\"font-weight: 400;\">. Por exemplo, um setor com muito barulho pode atrapalhar algu\u00e9m que prefere o sil\u00eancio e concentra\u00e7\u00e3o para trabalhar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Logo, a pesquisa de clima organizacional deve ser realizada visando<\/span><b> entender como est\u00e1 o ambiente em m\u00faltiplas \u00e1reas<\/b><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">e o quanto isso impacta nos resultados dos colaboradores e em sua motiva\u00e7\u00e3o em rela\u00e7\u00e3o \u00e0 companhia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, outro objetivo da pesquisa de clima organizacional \u00e9 avaliar os efeitos da lideran\u00e7a e a integra\u00e7\u00e3o dos funcion\u00e1rios na empresa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essa vis\u00e3o global \u00e9 imprescind\u00edvel para a avalia\u00e7\u00e3o concreta do clima, afinal, os fatores quando acumulados com a <\/span><b>perspectiva de aprendizado e crescimento<\/b><span style=\"font-weight: 400;\">, influenciam os <\/span><b>processos internos.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Assista o v\u00eddeo e saiba por que o assunto merece aten\u00e7\u00e3o:<\/span><\/p>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"Pesquisa de Clima Organizacional\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/DejbptrBXDg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<h2><span style=\"font-weight: 400;\">\u00a05 etapas da pesquisa de clima organizacional<\/span><\/h2>\n<p><b>As 5 etapas da pesquisa de clima organizacional que voc\u00ea n\u00e3o pode deixar de cumprir, incluem:\u00a0<\/b><\/p>\n<ul>\n<li><b>Planejamento da pesquisa que ser\u00e1 aplicada junto a equipe<\/b><\/li>\n<li><b>Preparo do ambiente e dos colaboradores<\/b><\/li>\n<li><b>Aplica\u00e7\u00e3o ampla da pesquisa<\/b><\/li>\n<li><b>An\u00e1lise dos resultados obtidos e tabulados<\/b><\/li>\n<li><b>Acompanhamento e verifica\u00e7\u00f5es constantes <\/b><b>\u00a0\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Continue lendo e entenda como executar cada uma delas.\u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1 \u2013 Planejamento da pesquisa<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Comece planejando como ser\u00e1 a pesquisa e <\/span><b>elaborando o question\u00e1rio com as <\/b><a href=\"https:\/\/teamguide.app\/blog\/perguntas-pesquisa-clima-organizacional\/\" target=\"_blank\" rel=\"noopener\"><b>perguntas para a pesquisa de clima<\/b><\/a><span style=\"font-weight: 400;\"> que ser\u00e1 aplicada. Nessa etapa da pesquisa de clima organizacional \u00e9 importante que voc\u00ea defina:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a frequ\u00eancia da pesquisa;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a quantidade de perguntas;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">o modelo do question\u00e1rio;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">como ele se adequa a sua necessidade.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para elaborar esse question\u00e1rio com as perguntas certas, voc\u00ea tem mais uma ajuda: a planilha com exemplos e modelos de question\u00e1rio para pesquisa de clima. Mais uma vez o material \u00e9 gratuito. Basta acessar, baixar e usar como voc\u00ea quiser!<\/span><\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"10696\" class=\"elementor elementor-10696\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-081227f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"081227f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa7bf7a banner-ebook-1-1\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/teamguide.app\/blog\/questionario-pesquisa-de-clima\/\" data-column-clickable-blank=\"_blank\" data-id=\"aa7bf7a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-401d1dc elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"401d1dc\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6101891\" data-id=\"6101891\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b93aeb elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7b93aeb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MATERIAL GRATUITO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f40de8 elementor-widget elementor-widget-text-editor\" data-id=\"5f40de8\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tQuestion\u00e1rio para Pesquisa de Clima \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b00eb72 elementor-widget elementor-widget-text-editor\" data-id=\"b00eb72\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tDezenas de quest\u00f5es prontas para a sua pesquisa de clima organizacional.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ab3e7 elementor-widget elementor-widget-button\" data-id=\"70ab3e7\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/teamguide.app\/blog\/questionario-pesquisa-de-clima\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vire o jogo com planilha gratuita<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f4b4e67\" data-id=\"f4b4e67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h3><span style=\"font-weight: 400;\">2 \u2013 Preparo do ambiente antes de aplicar a pesquisa<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A pr\u00f3xima <\/span><a href=\"https:\/\/teamguide.app\/blog\/fases-da-pesquisa-de-clima-organizacional\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fase da pesquisa de clima<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9 preparar os l\u00edderes e colaboradores para receber a pesquisa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 de extrema import\u00e2ncia conscientizar os l\u00edderes sobre a import\u00e2ncia da ferramenta para incentivarem a ades\u00e3o por parte dos colaboradores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esses funcion\u00e1rios estar\u00e3o motivados apenas se os <\/span><b>objetivos dessa pesquisa estiverem claros<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E se voc\u00ea est\u00e1 se perguntando, porque esse<\/span><a href=\"https:\/\/br.hubspot.com\/blog\/marketing\/engajamento-nas-redes-sociais\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> engajamento <\/span><\/a><span style=\"font-weight: 400;\">\u00e9 importante, n\u00f3s te dizemos: porque quanto mais mobilizados eles estiverem, melhores ser\u00e3o os resultados da pesquisa.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3 \u2013 Aplica\u00e7\u00e3o da pesquisa<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c9 hora da <\/span><a href=\"https:\/\/teamguide.app\/blog\/etapas-pesquisa-clima-organizacional\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">etapa mais pr\u00e1tica da pesquisa de clima organizacional<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fa\u00e7a a aplica\u00e7\u00e3o da pesquisa por meio da maneira mais simples poss\u00edvel para os colaboradores terem interesse em respond\u00ea-la com aten\u00e7\u00e3o e cuidado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lembre-se que, geralmente, aplicar o question\u00e1rio online<\/span><b> facilita as respostas e a an\u00e1lise de resultados.<\/b><\/p>\n<h3><span style=\"font-weight: 400;\">4 \u2013 An\u00e1lise dos resultados<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chegou a hora de analisar as respostas dos colaboradores e gerar os resultados. Verifique:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a situa\u00e7\u00e3o atual do clima da empresa;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">quais os pontos cr\u00edticos;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">o que pode ser feito para mudar a realidade atual.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Conforme os resultados voc\u00ea poder\u00e1 montar o plano de a\u00e7\u00e3o.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5 \u2013 Verifica\u00e7\u00f5es constantes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Com um relat\u00f3rio completo e o plano de a\u00e7\u00e3o definido voc\u00ea consegue colocar em pr\u00e1tica as a\u00e7\u00f5es necess\u00e1rias. Isso \u00e9 \u00f3timo, mas n\u00e3o esque\u00e7a de fazer <\/span><b>verifica\u00e7\u00f5es constantes<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elas permitem que voc\u00ea acompanhe a evolu\u00e7\u00e3o do clima internamente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ou\u00e7a o Podcast do <\/span><a href=\"https:\/\/open.spotify.com\/show\/4zlfYI3FOHfdqu8WcwTWSi\" target=\"_blank\" rel=\"noopener\"><b>RH na Pr\u00e1tica<\/b><\/a><span style=\"font-weight: 400;\"> sobre a Pesquisa de Clima Organizacional:<\/span><\/p>\n<p><iframe title=\"Spotify Embed: #17 - Pesquisa de Clima Organizacional\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/3bNK2WGuvVS0elTf1L1zK1?si=1Af7ni8xSNmiw7Urny3pWw&#038;utm_source=oembed\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">Tipos de pesquisa de clima organizacional<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Podemos notar algumas diferen\u00e7as entre os tipos de pesquisa de clima organizacional. Elas podem variar conforme a <\/span><b>frequ\u00eancia<\/b><span style=\"font-weight: 400;\"> da aplica\u00e7\u00e3o ou o <\/span><b>tipo do question\u00e1rio, <\/b><span style=\"font-weight: 400;\">cada modelo tem um objetivo bem definido. Elas podem ser realizadas com a periodicidade:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">anual;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">semestral;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">bimestral;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">quinzenal;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">semanal;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">de forma cont\u00ednua.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Quanto <\/span><b>mais frequente<\/b><span style=\"font-weight: 400;\"> ela for, <\/span><b>menor deve ser a quantidade de perguntas <\/b><span style=\"font-weight: 400;\">para facilitar a ades\u00e3o. Continue lendo e conhe\u00e7a cada uma.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pesquisa de clima anual<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Esse modelo \u00e9 feito uma vez por ano, com uma <\/span><b>quantidade maior de perguntas<\/b><span style=\"font-weight: 400;\">; por isso, existe uma an\u00e1lise e um detalhamento completo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esse modelo possui a <\/span><b>desvantagem<\/b><span style=\"font-weight: 400;\"> de ser um processo que leva mais tempo para acontecer, com espa\u00e7os maiores entre uma an\u00e1lise e outra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Logo, as mudan\u00e7as, geralmente, s\u00e3o mais lentas, uma vez que a pesquisa demora bastante para acontecer novamente.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pesquisa de clima semestral<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Na pesquisa semestral, as perguntas tendem a exigir um detalhamento maior. Mas assim como vimos anteriormente, existe a desvantagem das informa\u00e7\u00f5es coletadas na pesquisa n\u00e3o estarem t\u00e3o atualizadas.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pesquisa de clima trimestral<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Uma pesquisa realizada a cada <\/span><b>tr\u00eas meses<\/b><span style=\"font-weight: 400;\"> consegue oferecer uma frequ\u00eancia satisfat\u00f3ria e eficiente tanto para coletar informa\u00e7\u00f5es quanto pelo n\u00famero de quest\u00f5es reduzidas e f\u00e1ceis de responder.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pesquisa de clima cont\u00ednua<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">S\u00e3o as pesquisas realizadas com uma frequ\u00eancia bem alta, acontecem mensal ou semanalmente e possuem um detalhamento reduzido. Esse \u00e9 o modelo mais indicado se o objetivo \u00e9 gerar <\/span><a href=\"https:\/\/teamguide.app\/blog\/como-dar-feedback-colaborador\/\" target=\"_blank\" rel=\"noopener\"><b>feedback cont\u00ednuo<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tipos de question\u00e1rio para pesquisa de clima<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Question\u00e1rio de m\u00faltipla escolha<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Parte fundamental de entender o que \u00e9 pesquisa de clima organizacional \u00e9 conhecer as op\u00e7\u00f5es de question\u00e1rio que voc\u00ea tem em m\u00e3os para coletar as impress\u00f5es dos colaboradores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O primeiro modelo \u00e9 o de m\u00faltipla escolha, em que <\/span><b>as perguntas t\u00eam v\u00e1rias alternativas<\/b><span style=\"font-weight: 400;\"> e apenas uma op\u00e7\u00e3o pode ser escolhida pelo respondente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dessa forma, o enunciado deve ser claro para n\u00e3o gerar d\u00favidas.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Question\u00e1rio com tr\u00eas respostas poss\u00edveis<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A resposta do colaborador pode variar entre, sim<\/span><b>, n\u00e3o<\/b><span style=\"font-weight: 400;\"> ou <\/span><b>\u00e0s vezes. <\/b><span style=\"font-weight: 400;\">Como o modelo \u00e9 bem simples de entender, ele pode ter uma aceita\u00e7\u00e3o maior do que os outros, mas a recomenda\u00e7\u00e3o \u00e9 ficar atento aos modelos prontos para que o resultado n\u00e3o seja alterado.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Question\u00e1rio da escala Likert<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Esse modelo consegue verificar atitudes e comportamentos por meio de respostas como<\/span><b> concordo totalmente, discordo totalmente<\/b><span style=\"font-weight: 400;\">, entre outras. O ideal \u00e9 n\u00e3o utilizar muita varia\u00e7\u00e3o nas respostas para n\u00e3o confundir o colaborador.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Ferramenta de pesquisa de clima organizacional\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Se voc\u00ea tem interesse em gerar engajamento no seu time, temos que dizer que <\/span><b>voc\u00ea deve entender o que est\u00e1 dando errado antes de acertar<\/b><span style=\"font-weight: 400;\">. Para fazer isso \u00e9 essencial ter acesso a dados claros que geram as a\u00e7\u00f5es necess\u00e1rias para reter o seu time atrav\u00e9s do <\/span><a href=\"https:\/\/teamguide.app\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TeamGuide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se a ideia \u00e9 <\/span><b>receber feedback instant\u00e2neo, <\/b><span style=\"font-weight: 400;\">\u00e9 urgente descobrir o que o seu time est\u00e1 pensando de forma direta e transparente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Convidamos voc\u00ea a ampliar sua vis\u00e3o sobre o <\/span><b>clima geral <\/b><span style=\"font-weight: 400;\">do seu time e ter mais recursos para tomada de decis\u00e3o. Agende uma <\/span><a href=\"https:\/\/calendly.com\/teamguide\/demo?month=2021-12\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">demonstra\u00e7\u00e3o gratuita<\/span><\/a><span style=\"font-weight: 400;\"> para saber como isso \u00e9 poss\u00edvel!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O que \u00e9 pesquisa de clima, qual seu objetivo, as etapas e ferramentas que podem ser usadas para facilitar a aplica\u00e7\u00e3o e tabular os resultados. Conhe\u00e7a os tipos de avalia\u00e7\u00e3o e como us\u00e1-las.<\/p>\n","protected":false},"author":2,"featured_media":4054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[50],"tags":[70,69],"class_list":["post-3989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rh-estrategico","tag-clima-organizacional","tag-pesquisa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 pesquisa de clima organizacional e como usar: 5 etapas<\/title>\n<meta name=\"description\" content=\"O que \u00e9 pesquisa de clima organizacional, objetivos e como aplicar. 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