{"id":3978,"date":"2021-12-18T08:00:18","date_gmt":"2021-12-18T11:00:18","guid":{"rendered":"https:\/\/teamguide.app\/blog\/?p=3978"},"modified":"2022-11-17T07:59:00","modified_gmt":"2022-11-17T10:59:00","slug":"o-que-e-people-analytics","status":"publish","type":"post","link":"https:\/\/teamguide.app\/blog\/o-que-e-people-analytics\/","title":{"rendered":"O que \u00e9 People Analytics, import\u00e2ncia e indicadores"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Voc\u00ea j\u00e1 deve saber que o <a href=\"https:\/\/teamguide.app\/blog\/diferenca-entre-rh-estrategico-operacional\/\">RH estrat\u00e9gico<\/a> \u00e9 focado em uma gest\u00e3o de pessoas baseada em dados. Para isso eles contam com diversas <a href=\"https:\/\/teamguide.app\/blog\/ferramentas-rh-estrategico\/\">ferramentas<\/a>, softwares e outras tecnologias. O People Analytics \u00e9 uma dessas ferramentas e voc\u00ea deve estar se perguntando, mas<\/span> <span style=\"font-weight: 400\">como definir<\/span><b> o que \u00e9 People Analytics <\/b><span style=\"font-weight: 400\">na pr\u00e1tica?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Neste artigo descubra o que \u00e9 People Analytics e qual a sua import\u00e2ncia. Al\u00e9m disso, continue lendo para conhecer os indicadores e exemplos pr\u00e1ticos que podemos encontrar nas empresas brasileiras.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">O que \u00e9 People Analytics?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">O termo <\/span><i><span style=\"font-weight: 400\">people<\/span><\/i><span style=\"font-weight: 400\"> vem do ingl\u00eas e significa pessoas, aplicando com analytics n\u00f3s temos uma<\/span><b> an\u00e1lise de dados voltada para a gest\u00e3o de pessoas<\/b><span style=\"font-weight: 400\">. Esses dados auxiliam na tomada de decis\u00f5es importantes dentro da empresa al\u00e9m de diversos outros benef\u00edcios.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00c9 um processo detalhado de levantamento, coleta e an\u00e1lise de informa\u00e7\u00f5es que podem ser utilizadas para antecipar resolu\u00e7\u00f5es e aprimorar a gest\u00e3o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Utilizar esse modelo de an\u00e1lise ajuda a <\/span><b>reduzir o turnover, melhorar a reten\u00e7\u00e3o de talentos, realizar contrata\u00e7\u00f5es mais efetivas<\/b><span style=\"font-weight: 400\"> e assim <\/span><b>aumentar a produtividade.<\/b><\/p>\n<p><span style=\"font-weight: 400\">O ideal \u00e9 utilizar essa ferramenta com anteced\u00eancia durante toda a jornada do colaborador, principalmente para entender os principais pontos de melhoria e defici\u00eancia na equipe.\u00a0<\/span><\/p>\n<figure id=\"attachment_3981\" aria-describedby=\"caption-attachment-3981\" style=\"width: 770px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-3981\" src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/o-que-e-people-analytics-definicao-1024x576.png\" alt=\"o que e people analytics definicao\" width=\"770\" height=\"433\" srcset=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/o-que-e-people-analytics-definicao-1024x576.png 1024w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/o-que-e-people-analytics-definicao-300x169.png 300w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/o-que-e-people-analytics-definicao-150x84.png 150w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/o-que-e-people-analytics-definicao.png 1200w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><figcaption id=\"caption-attachment-3981\" class=\"wp-caption-text\">O termo people vem do ingl\u00eas e significa pessoas, aplicando com analytics n\u00f3s temos uma an\u00e1lise de dados voltada para a gest\u00e3o de pessoas<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Um ponto importante a ser considerado sobre esse m\u00e9todo \u00e9 a otimiza\u00e7\u00e3o dos recursos financeiros, as decis\u00f5es e a\u00e7\u00f5es do RH s\u00e3o embasadas atrav\u00e9s de dados.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Assista o v\u00eddeo abaixo e aprenda <\/span><b>como aplicar People Analytics na sua equipe:<\/b><\/p>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"O que \u00e9 People Analytics e como usar na sua equipe\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/3hYBB0puF3E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<h2><span style=\"font-weight: 400\">People Analytics: KPIs para ficar atento<\/span><\/h2>\n<p><b>KPIs<\/b><span style=\"font-weight: 400\"> s\u00e3o os indicadores de desempenho e vem do termo em ingl\u00eas <\/span><i><span style=\"font-weight: 400\">key performance indicators. <\/span><\/i><span style=\"font-weight: 400\">Esses indicadores s\u00e3o coletados pelo RH e utilizados como base para a an\u00e1lise de dados.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Perceba que a varia\u00e7\u00e3o desses indicadores pode ou n\u00e3o gerar um sinal de alerta para o setor de RH. \u00c9 essencial que eles sejam constantemente verificados e atualizados, quando for necess\u00e1rio.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Listamos alguns indicadores para People Analytics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Tempo m\u00e9dio do processo seletivo: <\/b><span style=\"font-weight: 400\">o tempo que uma vaga permanece aberta e o tempo m\u00e9dio do processo seletivo podem ser um indicativo de que algo n\u00e3o est\u00e1 bem e precisa ser melhorado. A an\u00e1lise automatizada de curr\u00edculos pode ser uma op\u00e7\u00e3o para acelerar os processos.<\/span><\/li>\n<li><b>A\u00e7\u00f5es para manuten\u00e7\u00e3o de talentos: <\/b><span style=\"font-weight: 400\">Verifique como est\u00e1 o n\u00edvel de aceita\u00e7\u00e3o das a\u00e7\u00f5es para incentivar a perman\u00eancia de talentos na empresa, o que ainda pode ser feito e qual a\u00e7\u00e3o est\u00e1 tendo um retorno positivo por parte dos colaboradores.<\/span><\/li>\n<li><b>Taxa de reten\u00e7\u00e3o de talentos: <\/b><span style=\"font-weight: 400\">O indicador da reten\u00e7\u00e3o \u00e9 um dos mais valiosos e deve ser observado para pautar as a\u00e7\u00f5es e estrat\u00e9gias de valoriza\u00e7\u00e3o dos funcion\u00e1rios.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Taxa de turnover: <\/b><span style=\"font-weight: 400\">O \u00edndice que calcula a m\u00e9dia da entrada e sa\u00edda de colaboradores de uma empresa \u00e9 um dos melhores indicadores de People Analytics para verificar se a gest\u00e3o de pessoas est\u00e1 sendo eficiente.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Ou\u00e7a o <\/span><span style=\"font-weight: 400\">podcast<\/span><span style=\"font-weight: 400\"> do RHCast e saiba mais sobre People Analytics e seus indicadores.<\/span><\/p>\n<p><iframe title=\"Spotify Embed: Epis\u00f3dio [\u00e1udio] #21 | O People Analytics substituiu os indicadores de RH?\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/6vzyTVUTxnitQFq8UKtHOj?si=fnZj2vWjSrCHWZPsOkfBsA&#038;utm_source=oembed\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400\">Pr\u00e1ticas de People Analytics nas organiza\u00e7\u00f5es brasileiras: Case Embraer<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Um <\/span><a href=\"https:\/\/fia.com.br\/blog\/people-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">estudo<\/span><\/a><span style=\"font-weight: 400\"> da PwC realizado no Brasil descobriu que <\/span><b>34% das empresas consultadas apenas olham as informa\u00e7\u00f5es b\u00e1sicas sobre seus colaboradores no processo seletivo.<\/b><\/p>\n<p><span style=\"font-weight: 400\">A <\/span><b>Embraer<\/b><span style=\"font-weight: 400\"> sentiu a necessidade de utilizar People Analytics nos seus processos seletivos. O problema era que eles recebiam um grande volume de curr\u00edculos e mesmo com um gasto expressivo em colaboradores, o processo n\u00e3o acontecia com agilidade e efici\u00eancia.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Com a ajuda da intelig\u00eancia artificial foi poss\u00edvel analisar de forma detalhada e rapidamente 17 mil inscri\u00e7\u00f5es para contratar estagi\u00e1rios do ensino superior.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Com isso, eles conseguiram fazer um levantamento r\u00e1pido e identificar as compet\u00eancias t\u00e9cnicas e comportamentais adequadas \u00e0 vaga e a <a href=\"https:\/\/teamguide.app\/blog\/o-que-e-cultura-empresarial\/\">cultura da empresa<\/a>.<\/span><\/p>\n<figure id=\"attachment_3980\" aria-describedby=\"caption-attachment-3980\" style=\"width: 770px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-large wp-image-3980 lazyload\" data-src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/o-que-e-people-analytics-informacoes-basicas-1024x682.png\" alt=\"o que e people analytics informacoes basicas\" width=\"770\" height=\"513\" data-srcset=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/o-que-e-people-analytics-informacoes-basicas-1024x682.png 1024w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/o-que-e-people-analytics-informacoes-basicas-300x200.png 300w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/o-que-e-people-analytics-informacoes-basicas-270x180.png 270w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/o-que-e-people-analytics-informacoes-basicas-150x100.png 150w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/o-que-e-people-analytics-informacoes-basicas.png 1280w\" data-sizes=\"(max-width: 770px) 100vw, 770px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/513;\" \/><noscript><img decoding=\"async\" class=\"size-large wp-image-3980\" src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/o-que-e-people-analytics-informacoes-basicas-1024x682.png\" alt=\"o que e people analytics informacoes basicas\" width=\"770\" height=\"513\" srcset=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/o-que-e-people-analytics-informacoes-basicas-1024x682.png 1024w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/o-que-e-people-analytics-informacoes-basicas-300x200.png 300w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/o-que-e-people-analytics-informacoes-basicas-270x180.png 270w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/o-que-e-people-analytics-informacoes-basicas-150x100.png 150w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/o-que-e-people-analytics-informacoes-basicas.png 1280w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/noscript><figcaption id=\"caption-attachment-3980\" class=\"wp-caption-text\">Um estudo da PwC realizado no Brasil descobriu que 34% das empresas consultadas apenas olham as informa\u00e7\u00f5es b\u00e1sicas sobre seus colaboradores no processo seletivo<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Em sequ\u00eancia, o n\u00famero de candidatos restantes reduziu consideravelmente, o que facilitou as outras etapas de sele\u00e7\u00e3o e o trabalho dos recrutadores. O resultado da utiliza\u00e7\u00e3o do m\u00e9todo foi a satisfa\u00e7\u00e3o dos gestores e a otimiza\u00e7\u00e3o do processo seletivo.<\/span><\/p>\n<p><span style=\"font-weight: 400\">J\u00e1 pensou em desenvolver todo o potencial do seu time? Se voc\u00ea sente a necessidade de assim como a Embraer ter um acompanhamento mais pr\u00f3ximo da sua equipe, chegou a hora de conhecer o <\/span><a href=\"https:\/\/teamguide.app\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Team Guide<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Com a <\/span><b>gest\u00e3o de experi\u00eancia individual <\/b><span style=\"font-weight: 400\">\u00e9 poss\u00edvel entender o seu time de forma inteligente organizando dados relevantes da hist\u00f3ria de cada um na empresa. Legal, n\u00e3o \u00e9 mesmo? Fa\u00e7a uma <\/span><a href=\"https:\/\/calendly.com\/teamguide\/demo\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">demonstra\u00e7\u00e3o GRATUITA<\/span><\/a><span style=\"font-weight: 400\"> agora e veja como isso \u00e9 poss\u00edvel!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubra o que \u00e9 People Analytics, qual a import\u00e2ncia, os indicadores e exemplos pr\u00e1ticos que podemos encontrar nas empresas brasileiras.<\/p>\n","protected":false},"author":2,"featured_media":3946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[50],"tags":[78],"class_list":["post-3978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rh-estrategico","tag-people-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - 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