{"id":3930,"date":"2021-12-16T08:00:05","date_gmt":"2021-12-16T11:00:05","guid":{"rendered":"https:\/\/teamguide.app\/blog\/?p=3930"},"modified":"2023-12-04T12:59:30","modified_gmt":"2023-12-04T15:59:30","slug":"acoes-fortalecer-cultura-organizacional","status":"publish","type":"post","link":"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/","title":{"rendered":"A\u00e7\u00f5es para fortalecer a cultura organizacional: 5 boas pr\u00e1ticas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Implementar<\/span><b> a\u00e7\u00f5es para fortalecer a cultura organizacional<\/b><span style=\"font-weight: 400;\"> auxilia sua empresa a aumentar o engajamento dos colaboradores, contribui para atrair e reter talentos, melhora o desempenho organizacional e mais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entretanto, o que \u00e9 cultura? O <\/span><a href=\"https:\/\/www.significados.com.br\/cultura\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">dicion\u00e1rio<\/span><\/a><span style=\"font-weight: 400;\"> define a palavra cultura como o conjunto de<\/span><b> comportamentos, tradi\u00e7\u00f5es e conhecimentos <\/b><span style=\"font-weight: 400;\">de um determinado grupo social.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A partir dessa defini\u00e7\u00e3o, podemos entender <\/span><b>o que \u00e9 cultura empresarial <\/b><span style=\"font-weight: 400;\">como o conjunto de <\/span><b>ideias e h\u00e1bitos <\/b><span style=\"font-weight: 400;\">que as pessoas compartilham no cotidiano de uma empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os <\/span><b>elementos de cultura empresarial<\/b><span style=\"font-weight: 400;\"> incluem:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">princ\u00edpios;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cren\u00e7as;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">valores.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tudo isso come\u00e7a com a<\/span><b> vis\u00e3o dos gestores <\/b><span style=\"font-weight: 400;\">sendo repassado aos colaboradores por meio do RH ou de comportamentos t\u00e3o naturais que parecem impercept\u00edveis, embora tenham um significado importante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Logo, ao implementar <\/span><b>a\u00e7\u00f5es para fortalecer a cultura organizacional<\/b><span style=\"font-weight: 400;\">, os l\u00edderes da companhia tendem a obter resultados como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">aumento da <\/span><b>motiva\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\"> entre os colaboradores;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">crescimento e melhora o <\/span><b>engajamento;<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">maior <\/span><b>produtividade <\/b><span style=\"font-weight: 400;\">e o <\/span><b>rendimento<\/b><span style=\"font-weight: 400;\"> dos funcion\u00e1rios.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Mas, afinal, como consolidar os elementos de cultura empresarial do neg\u00f3cio? Respondemos a essa pergunta, a seguir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5 a\u00e7\u00f5es para fortalecer a cultura organizacional<\/span><\/h2>\n<p><b>Na lista de a\u00e7\u00f5es para fortalecer a cultura organizacional, temos 5 estrat\u00e9gias obrigat\u00f3rias:<\/b><b><\/b><\/p>\n<ol>\n<li><b>Inspire as pessoas que trabalham na companhia<\/b><\/li>\n<li><b>Escute o que seus funcion\u00e1rios t\u00eam a dizer<\/b><\/li>\n<li><b>Fa\u00e7a pesquisas de clima organizacional<\/b><\/li>\n<li><b>Contrate pessoas alinhadas \u00e0 cultura e valores da empresa<\/b><\/li>\n<li><b>Promova treinamentos peri\u00f3dicos<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">A seguir, explicamos cada uma dessas etapas, para que voc\u00ea possa come\u00e7ar a colocar em pr\u00e1tica. Continue lendo e anote as nossas dicas!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Inspire as pessoas<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/teamguide.app\/blog\/cultura-organizacional-em-pequenas-empresas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cultura organizacional<\/span><\/a><span style=\"font-weight: 400;\"> deve ser a primeira coisa que um colaborador percebe quando entra na empresa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na verdade, a sua cultura deve ser entendida at\u00e9 por quem ainda n\u00e3o trabalha na organiza\u00e7\u00e3o. Isso auxilia, por exemplo, na reputa\u00e7\u00e3o, na atra\u00e7\u00e3o e <\/span><a href=\"https:\/\/teamguide.app\/blog\/retencao-de-talentos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reten\u00e7\u00e3o de talentos<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A<\/span><b> miss\u00e3o, vis\u00e3o e valores do neg\u00f3cio<\/b><span style=\"font-weight: 400;\"> devem estar presentes na cultura organizacional e a empresa deve transmitir que o seu prop\u00f3sito \u00e9 maior do que apenas<\/span><b> ganhar dinheiro<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Algumas empresas possuem o h\u00e1bito de promover a\u00e7\u00f5es de arrecada\u00e7\u00e3o de alimentos, projetos que incentivam a responsabilidade social e a solidariedade.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um exemplo de a\u00e7\u00e3o para fortalecer a cultura organizacional \u00e9 incentivar seus colaboradores com alguma a\u00e7\u00e3o parecida, que os fa\u00e7am <\/span><b>admirar a atua\u00e7\u00e3o da empresa no contexto social<\/b><span style=\"font-weight: 400;\">, para que eles percebam que o seu trabalho faz a diferen\u00e7a em outras \u00e1reas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A dica aqui \u00e9 que voc\u00ea encontre algum projeto social ou educacional atrelado ao modelo de neg\u00f3cio e aos valores da empresa. A partir disso, envolva os funcion\u00e1rios em pr\u00e1ticas que contribuam para esses movimento e os engaje em algo que v\u00e1 al\u00e9m de conseguir lucro.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Escute o que seus funcion\u00e1rios t\u00eam a dizer<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Estabelecer uma excelente <\/span><a href=\"https:\/\/teamguide.app\/blog\/comunicacao-interna-o-que-e-e-qual-sua-importancia-em-um-rh-estrategico\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">comunica\u00e7\u00e3o interna<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9 uma das a\u00e7\u00f5es para fortalecer a cultura organizacional mais importantes de um plano de a\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nesse sentido, promova canais de comunica\u00e7\u00e3o em todas as \u00e1reas, por meio de:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mural de avisos;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">newsletter com uma comunica\u00e7\u00e3o personalizada e direcionada;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">redes sociais internas;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ferramentas de comunica\u00e7\u00e3o em tempo real (como o <\/span><a href=\"https:\/\/slack.com\/intl\/pt-br\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Slack<\/span><\/a><span style=\"font-weight: 400;\">, por exemplo).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, desenvolva a cultura do <\/span><a href=\"https:\/\/teamguide.app\/blog\/exemplos-de-feedback-avd\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">feedback<\/span><\/a><span style=\"font-weight: 400;\"> para<\/span><b> alinhar expectativas e encontrar lacunas<\/b><span style=\"font-weight: 400;\"> que precisam ser solucionadas. Aproveite tamb\u00e9m para:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">escutar as necessidades dos colaboradores;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">buscar solu\u00e7\u00f5es para corrigir h\u00e1bitos que n\u00e3o fazem sentido no contexto da empresa;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">contribuir para o desenvolvimento individual de cada funcion\u00e1rio.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Em suma, mostre ao funcion\u00e1rio que a cultura \u00e9<\/span><b> participativa <\/b><span style=\"font-weight: 400;\">e <\/span><b>colaborativa<\/b><span style=\"font-weight: 400;\">. Para isso, esteja<\/span><b> aberto a promover mudan\u00e7as sugeridas <\/b><span style=\"font-weight: 400;\">e implementar pesquisas comportamentais, que tamb\u00e9m podem ajudar a manter uma cultura de melhorias constantes.<\/span><\/p>\n<p><b>Leia tamb\u00e9m<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/teamguide.app\/blog\/cultura-e-clima-organizacional\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cultura e clima organizacional<\/span><\/a><span style=\"font-weight: 400;\">: qual \u00e9 o impacto nas empresas?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Fa\u00e7a pesquisas de clima<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As <\/span><a href=\"https:\/\/teamguide.app\/blog\/etapas-pesquisa-clima-organizacional\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pesquisas de clima organizacionais<\/span><\/a><span style=\"font-weight: 400;\"> possibilitam <\/span><b>mensurar o grau de satisfa\u00e7\u00e3o do funcion\u00e1rio<\/b><span style=\"font-weight: 400;\"> com os processos di\u00e1rios da companhia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Logo, embora a cultura seja algo mais fixo e institu\u00eddo, fazer pesquisas de clima periodicamente ajuda a identificar pontos que devem ser fortalecidos, al\u00e9m de orientar melhor as a\u00e7\u00f5es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desenvolva o h\u00e1bito de verificar como a cultura est\u00e1 sendo percebida e desenvolvida na empresa. Para isso, lembre-se de <\/span><b>fazer avalia\u00e7\u00f5es peri\u00f3dicas e an\u00f4nimas <\/b><span style=\"font-weight: 400;\">que facilitem o engajamento e a participa\u00e7\u00e3o dos colaboradores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contudo, \u00e9 comum que os gestores tenham d\u00favida sobre como implementar uma avalia\u00e7\u00e3o como esta. Se voc\u00ea quer entender como otimizar essa etapa, sugerimos que acesse o<\/span><b> ebook gratuito<\/b><span style=\"font-weight: 400;\">; <\/span><a href=\"https:\/\/teamguide.app\/blog\/materiais-gratuitos\/playbook-da-pesquisa-de-clima\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u201cPlaybook de Pesquisa de Clima\u201d<\/span><\/a><span style=\"font-weight: 400;\">, com todas as etapas para aplicar a avalia\u00e7\u00e3o, al\u00e9m de exemplos de perguntas para entender o ambiente interno da empresa.\u00a0<\/span><\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"10420\" class=\"elementor elementor-10420\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-081227f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"081227f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa7bf7a banner-ebook-1-1\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/teamguide.app\/blog\/materiais-gratuitos\/playbook-da-pesquisa-de-clima\/\" data-column-clickable-blank=\"_blank\" data-id=\"aa7bf7a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-401d1dc elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"401d1dc\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6101891\" data-id=\"6101891\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b93aeb elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7b93aeb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">EBOOK GRATUITO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f40de8 elementor-widget elementor-widget-text-editor\" data-id=\"5f40de8\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tPlaybook da Pesquisa de Clima \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b00eb72 elementor-widget elementor-widget-text-editor\" data-id=\"b00eb72\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tO passo-a-passo para realizar a sua Pesquisa de Clima: da prepara\u00e7\u00e3o ao plano de a\u00e7\u00e3o.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2eab88 elementor-widget elementor-widget-html\" data-id=\"a2eab88\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-362b3f50-f72f-459c-9a25-f21268057f6e\"><span class=\"hs-cta-node hs-cta-362b3f50-f72f-459c-9a25-f21268057f6e\" id=\"hs-cta-362b3f50-f72f-459c-9a25-f21268057f6e\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/23819831\/362b3f50-f72f-459c-9a25-f21268057f6e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-362b3f50-f72f-459c-9a25-f21268057f6e\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/23819831\/362b3f50-f72f-459c-9a25-f21268057f6e.png\"  alt=\"Baixar eBook gratuito!\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-362b3f50-f72f-459c-9a25-f21268057f6e\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/23819831\/362b3f50-f72f-459c-9a25-f21268057f6e.png\"  alt=\"Baixar eBook gratuito!\"\/><\/noscript><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(23819831, '362b3f50-f72f-459c-9a25-f21268057f6e', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1adb3 elementor-widget elementor-widget-image\" data-id=\"1a1adb3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"45\" data-src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1.png\" class=\"attachment-large size-large wp-image-12611 lazyload\" alt=\"\" data-srcset=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1.png 250w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1-150x27.png 150w\" data-sizes=\"(max-width: 250px) 100vw, 250px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/45;\" \/><noscript><img decoding=\"async\" width=\"250\" height=\"45\" src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1.png\" class=\"attachment-large size-large wp-image-12611\" alt=\"\" srcset=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1.png 250w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1-150x27.png 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f4b4e67\" data-id=\"f4b4e67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h3><span style=\"font-weight: 400;\">4. Contrate pessoas alinhadas \u00e0 cultura<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mais uma vez refor\u00e7amos a import\u00e2ncia de contratar pessoas alinhadas \u00e0 cultura organizacional, para isso, voc\u00ea pode realizar testes comportamentais e que identifiquem o fit cultural do candidato.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ent\u00e3o, evite que pessoas que n\u00e3o possuem valores semelhantes ao da companhia, atrapalhem a cultura que voc\u00ea est\u00e1 tentando fortalecer ou lutou tanto para construir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 preciso deixar claro que as a\u00e7\u00f5es para fortalecer a cultura organizacional s\u00f3 ter\u00e3o efeito se voc\u00ea tiver ao seu lado pessoas que entendam os seus<\/span><b> valores, h\u00e1bitos e ideias.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Assista esse v\u00eddeo da<\/span><b> Patr\u00edcia Tavares<\/b><span style=\"font-weight: 400;\">, s\u00f3cia-diretora da Nex-us Consultoria, e entenda como uma <\/span><b>gest\u00e3o profissional e eficiente de pessoas<\/b><span style=\"font-weight: 400;\"> pode alavancar resultados. Ao longo do v\u00eddeo, voc\u00ea tamb\u00e9m conhecer\u00e1 algumas ferramentas que podem auxiliar a conciliar a cultura da organiza\u00e7\u00e3o nos momentos de:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">crescimento;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">fus\u00e3o;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">aquisi\u00e7\u00e3o;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">modifica\u00e7\u00f5es estrat\u00e9gicas.<\/span><\/li>\n<\/ul>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"e-Talks | Cultura Organizacional Alavancando Neg\u00f3cios - Patr\u00edcia Tavares [Nex-us]\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/2-Bj-XJ8svA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<h3><span style=\"font-weight: 400;\">5. Promova treinamentos<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Estabelecer momentos de troca de conhecimento com toda a equipe tamb\u00e9m s\u00e9 um exemplo de a\u00e7\u00f5es para fortalecer a cultura organizacional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante esses \u201cencontros\u201d, ao mesmo tempo, em que voc\u00ea<\/span><b> promove o crescimento profissional<\/b><span style=\"font-weight: 400;\">, o colaborador \u00e9 impactado positivamente e a forma como ele v\u00ea a empresa e defende sua marca no mercado tamb\u00e9m mudam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esse comportamento est\u00e1 relacionado ao fato de que fazer parte de algo importante d\u00e1 uma sensa\u00e7\u00e3o de <\/span><b>pertencimento <\/b><span style=\"font-weight: 400;\">ao colaborador e ele mesmo divulga a empresa por livre e espont\u00e2nea vontade. Estamos falando da forma mais natural de <\/span><a href=\"https:\/\/teamguide.app\/blog\/ideias-para-plano-de-desenvolvimento-individual\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">engajamento<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Cultura empresarial dos Estados Unidos e cultura japonesa<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O Brasil sofreu fortes influ\u00eancias em sua cultura empresarial, principalmente por parte dos Estados Unidos e do Jap\u00e3o. O Jap\u00e3o influencia via valores como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">disciplina;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">planejamento;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">organiza\u00e7\u00e3o;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">controle.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Esses elementos de cultura organizacional trouxeram um avan\u00e7o significativo para a produtividade brasileira.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A produtividade, por exemplo, \u00e9 diretamente associada \u00e0 inova\u00e7\u00e3o, um <\/span><a href=\"http:\/\/www2.fct.unesp.br\/pos\/geo\/dis_teses\/10\/adriano_ms.pdf\"><span style=\"font-weight: 400;\">estudo<\/span><\/a><span style=\"font-weight: 400;\"> destaca que a chegada das <\/span><b>multinacionais japonesas trouxe uma nova configura\u00e7\u00e3o <\/b><span style=\"font-weight: 400;\">para o perfil de qualifica\u00e7\u00e3o dos trabalhadores brasileiros.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">J\u00e1 a cultura empresarial dos Estados Unidos \u00e9 fortemente direcionada aos <\/span><b>resultados<\/b><span style=\"font-weight: 400;\">, e as empresas se baseiam na <\/span><b>motiva\u00e7\u00e3o <\/b><span style=\"font-weight: 400;\">dos empregados para obter mais benef\u00edcios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No modelo norte-americano, os<\/span><b> colaboradores participam ativamente da defini\u00e7\u00e3o dos objetivos<\/b><span style=\"font-weight: 400;\"> e do caminho a seguir, sendo recompensados quando alcan\u00e7am os seus objetivos. Eles s\u00e3o favor\u00e1veis \u00e0 inova\u00e7\u00e3o e mudan\u00e7a, logo, aceitar novas ideias \u00e9 mais f\u00e1cil e visto com naturalidade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esse modelo de gest\u00e3o incentiva a participa\u00e7\u00e3o dos funcion\u00e1rios por meio do compartilhamento de conhecimento para a melhoria dos processos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dessa forma, os objetivos da empresa e do colaborador ficam alinhados e as pessoas acabam sendo mais produtivas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, a<\/span><b> cultura individualista <\/b><span style=\"font-weight: 400;\">do profissional norte-americano tamb\u00e9m incentiva o reconhecimento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nas organiza\u00e7\u00f5es esses aspectos s\u00e3o vis\u00edveis por meio de caracter\u00edsticas como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">disciplina;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sistema de incentivos;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">autonomia.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nesse cen\u00e1rio, podemos dizer que a cultura empresarial norte-americana \u00e9 um exemplo interessante sobre o compartilhamento de conhecimento e a adapta\u00e7\u00e3o a mudan\u00e7as.<\/span><\/p>\n<h2>Tecnologia como elemento de cultura empresarial<\/h2>\n<p><span style=\"font-weight: 400;\">Quando falamos de mudan\u00e7as no mercado, n\u00e3o podemos ignorar a tecnologia e a import\u00e2ncia dela para a <\/span><b>sustentabilidade e a escalada dos resultados <\/b><span style=\"font-weight: 400;\">das empresas, n\u00e3o \u00e9 mesmo?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por isso, te convidamos a fazer uma<\/span><b> demonstra\u00e7\u00e3o gratuita da ferramenta de gest\u00e3o de pessoas<\/b><span style=\"font-weight: 400;\">: o <\/span><a href=\"https:\/\/teamguide.app\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TeamGuide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nosso trabalho \u00e9 facilitar a implementa\u00e7\u00e3o das a\u00e7\u00f5es para fortalecer a cultura organizacional, tornando esse trabalho mais eficiente e assertivo, para que voc\u00ea alcance, de fato, resultados como redu\u00e7\u00e3o do turnover, aumento da reten\u00e7\u00e3o de talentos e mais engajamento seu time por meio de reuni\u00f5es de feedback e pesquisas de engajamento.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seja favor\u00e1vel \u00e0 inova\u00e7\u00e3o e agende uma <\/span><a href=\"https:\/\/calendly.com\/teamguide\/demo\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">demonstra\u00e7\u00e3o gratuita<\/span><\/a><span style=\"font-weight: 400;\"> ainda hoje!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>5 principais a\u00e7\u00f5es para fortalecer a cultura organizacional e impulsionar os resultados da companhia, em busca de: redu\u00e7\u00e3o de turnover, reten\u00e7\u00e3o de talentos e crescimento sustent\u00e1vel e escal\u00e1vel. <\/p>\n","protected":false},"author":2,"featured_media":3935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[49],"tags":[],"class_list":["post-3930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 a\u00e7\u00f5es para fortalecer a cultura organizacional e gerar resultado<\/title>\n<meta name=\"description\" content=\"Inspire pessoas, escute seus funcion\u00e1rios, fa\u00e7a pesquisas de clima e mais! TOP 5 a\u00e7\u00f5es para fortalecer a cultura organizacional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 a\u00e7\u00f5es para fortalecer a cultura organizacional e gerar resultado\" \/>\n<meta property=\"og:description\" content=\"Inspire pessoas, escute seus funcion\u00e1rios, fa\u00e7a pesquisas de clima e mais! TOP 5 a\u00e7\u00f5es para fortalecer a cultura organizacional.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog do TeamGuide | Ferramentas e conte\u00fados para engajar sua equipe.\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-16T11:00:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-04T15:59:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/acoes-fortalecer-cultura-organizacional-team-guide.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"679\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karoline Sousa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@teamguideapp\" \/>\n<meta name=\"twitter:site\" content=\"@teamguideapp\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karoline Sousa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/\"},\"author\":{\"name\":\"Karoline Sousa\",\"@id\":\"https:\/\/teamguide.app\/blog\/#\/schema\/person\/1f5bff77bf78092d45ef3060dbd14e95\"},\"headline\":\"A\u00e7\u00f5es para fortalecer a cultura organizacional: 5 boas pr\u00e1ticas\",\"datePublished\":\"2021-12-16T11:00:05+00:00\",\"dateModified\":\"2023-12-04T15:59:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/\"},\"wordCount\":1450,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/teamguide.app\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/acoes-fortalecer-cultura-organizacional-team-guide.png\",\"articleSection\":[\"Cultura\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/\",\"url\":\"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/\",\"name\":\"5 a\u00e7\u00f5es para fortalecer a cultura organizacional e gerar resultado\",\"isPartOf\":{\"@id\":\"https:\/\/teamguide.app\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/acoes-fortalecer-cultura-organizacional-team-guide.png\",\"datePublished\":\"2021-12-16T11:00:05+00:00\",\"dateModified\":\"2023-12-04T15:59:30+00:00\",\"description\":\"Inspire pessoas, escute seus funcion\u00e1rios, fa\u00e7a pesquisas de clima e mais! TOP 5 a\u00e7\u00f5es para fortalecer a cultura organizacional.\",\"breadcrumb\":{\"@id\":\"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/#primaryimage\",\"url\":\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/acoes-fortalecer-cultura-organizacional-team-guide.png\",\"contentUrl\":\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/acoes-fortalecer-cultura-organizacional-team-guide.png\",\"width\":1024,\"height\":679,\"caption\":\"acoes fortalecer cultura organizacional team guide\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/teamguide.app\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A\u00e7\u00f5es para fortalecer a cultura organizacional: 5 boas pr\u00e1ticas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/teamguide.app\/blog\/#website\",\"url\":\"https:\/\/teamguide.app\/blog\/\",\"name\":\"Blog do TeamGuide | Ferramentas e conte\u00fados para engajar sua equipe.\",\"description\":\"Conte\u00fado pr\u00e1tico para garantir altas taxas de engajamento na sua equipe e melhorar a experi\u00eancia dos colaboradores da sua empresa.\",\"publisher\":{\"@id\":\"https:\/\/teamguide.app\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/teamguide.app\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/teamguide.app\/blog\/#organization\",\"name\":\"TeamGuide\",\"url\":\"https:\/\/teamguide.app\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/teamguide.app\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2023\/03\/TeamGuide_Icon.png\",\"contentUrl\":\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2023\/03\/TeamGuide_Icon.png\",\"width\":177,\"height\":177,\"caption\":\"TeamGuide\"},\"image\":{\"@id\":\"https:\/\/teamguide.app\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/teamguideapp\",\"https:\/\/www.instagram.com\/teamguide.app\/\",\"https:\/\/www.linkedin.com\/company\/teamguide\/\",\"https:\/\/www.youtube.com\/channel\/UCR3_9O2dd08UDZSPLS89y5A\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/teamguide.app\/blog\/#\/schema\/person\/1f5bff77bf78092d45ef3060dbd14e95\",\"name\":\"Karoline Sousa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/teamguide.app\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/917c803041822e1ceda35e266bf09be4c93f502b220c92ab2cd1cfbef94b9a48?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/917c803041822e1ceda35e266bf09be4c93f502b220c92ab2cd1cfbef94b9a48?s=96&d=mm&r=g\",\"caption\":\"Karoline Sousa\"},\"description\":\"Karoline Sousa \u00e9 jornalista com experi\u00eancia em assessoria de comunica\u00e7\u00e3o, comunica\u00e7\u00e3o interna, produ\u00e7\u00e3o e gerenciamento de conte\u00fado para redes sociais, produ\u00e7\u00e3o de conte\u00fado online e radiof\u00f4nico.\",\"url\":\"https:\/\/teamguide.app\/blog\/author\/sousakaroline\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 a\u00e7\u00f5es para fortalecer a cultura organizacional e gerar resultado","description":"Inspire pessoas, escute seus funcion\u00e1rios, fa\u00e7a pesquisas de clima e mais! TOP 5 a\u00e7\u00f5es para fortalecer a cultura organizacional.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/","og_locale":"pt_BR","og_type":"article","og_title":"5 a\u00e7\u00f5es para fortalecer a cultura organizacional e gerar resultado","og_description":"Inspire pessoas, escute seus funcion\u00e1rios, fa\u00e7a pesquisas de clima e mais! TOP 5 a\u00e7\u00f5es para fortalecer a cultura organizacional.","og_url":"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/","og_site_name":"Blog do TeamGuide | Ferramentas e conte\u00fados para engajar sua equipe.","article_published_time":"2021-12-16T11:00:05+00:00","article_modified_time":"2023-12-04T15:59:30+00:00","og_image":[{"width":1024,"height":679,"url":"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/acoes-fortalecer-cultura-organizacional-team-guide.png","type":"image\/png"}],"author":"Karoline Sousa","twitter_card":"summary_large_image","twitter_creator":"@teamguideapp","twitter_site":"@teamguideapp","twitter_misc":{"Escrito por":"Karoline Sousa","Est. tempo de leitura":"8 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/#article","isPartOf":{"@id":"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/"},"author":{"name":"Karoline Sousa","@id":"https:\/\/teamguide.app\/blog\/#\/schema\/person\/1f5bff77bf78092d45ef3060dbd14e95"},"headline":"A\u00e7\u00f5es para fortalecer a cultura organizacional: 5 boas pr\u00e1ticas","datePublished":"2021-12-16T11:00:05+00:00","dateModified":"2023-12-04T15:59:30+00:00","mainEntityOfPage":{"@id":"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/"},"wordCount":1450,"commentCount":0,"publisher":{"@id":"https:\/\/teamguide.app\/blog\/#organization"},"image":{"@id":"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/#primaryimage"},"thumbnailUrl":"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/acoes-fortalecer-cultura-organizacional-team-guide.png","articleSection":["Cultura"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/","url":"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/","name":"5 a\u00e7\u00f5es para fortalecer a cultura organizacional e gerar resultado","isPartOf":{"@id":"https:\/\/teamguide.app\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/#primaryimage"},"image":{"@id":"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/#primaryimage"},"thumbnailUrl":"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/acoes-fortalecer-cultura-organizacional-team-guide.png","datePublished":"2021-12-16T11:00:05+00:00","dateModified":"2023-12-04T15:59:30+00:00","description":"Inspire pessoas, escute seus funcion\u00e1rios, fa\u00e7a pesquisas de clima e mais! TOP 5 a\u00e7\u00f5es para fortalecer a cultura organizacional.","breadcrumb":{"@id":"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/#primaryimage","url":"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/acoes-fortalecer-cultura-organizacional-team-guide.png","contentUrl":"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2021\/12\/acoes-fortalecer-cultura-organizacional-team-guide.png","width":1024,"height":679,"caption":"acoes fortalecer cultura organizacional team guide"},{"@type":"BreadcrumbList","@id":"https:\/\/teamguide.app\/blog\/acoes-fortalecer-cultura-organizacional\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/teamguide.app\/blog\/"},{"@type":"ListItem","position":2,"name":"A\u00e7\u00f5es para fortalecer a cultura organizacional: 5 boas pr\u00e1ticas"}]},{"@type":"WebSite","@id":"https:\/\/teamguide.app\/blog\/#website","url":"https:\/\/teamguide.app\/blog\/","name":"Blog do TeamGuide | Ferramentas e conte\u00fados para engajar sua equipe.","description":"Conte\u00fado pr\u00e1tico para garantir altas taxas de engajamento na sua equipe e melhorar a experi\u00eancia dos colaboradores da sua empresa.","publisher":{"@id":"https:\/\/teamguide.app\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/teamguide.app\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/teamguide.app\/blog\/#organization","name":"TeamGuide","url":"https:\/\/teamguide.app\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/teamguide.app\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2023\/03\/TeamGuide_Icon.png","contentUrl":"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2023\/03\/TeamGuide_Icon.png","width":177,"height":177,"caption":"TeamGuide"},"image":{"@id":"https:\/\/teamguide.app\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/teamguideapp","https:\/\/www.instagram.com\/teamguide.app\/","https:\/\/www.linkedin.com\/company\/teamguide\/","https:\/\/www.youtube.com\/channel\/UCR3_9O2dd08UDZSPLS89y5A"]},{"@type":"Person","@id":"https:\/\/teamguide.app\/blog\/#\/schema\/person\/1f5bff77bf78092d45ef3060dbd14e95","name":"Karoline Sousa","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/teamguide.app\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/917c803041822e1ceda35e266bf09be4c93f502b220c92ab2cd1cfbef94b9a48?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/917c803041822e1ceda35e266bf09be4c93f502b220c92ab2cd1cfbef94b9a48?s=96&d=mm&r=g","caption":"Karoline Sousa"},"description":"Karoline Sousa \u00e9 jornalista com experi\u00eancia em assessoria de comunica\u00e7\u00e3o, comunica\u00e7\u00e3o interna, produ\u00e7\u00e3o e gerenciamento de conte\u00fado para redes sociais, produ\u00e7\u00e3o de conte\u00fado online e radiof\u00f4nico.","url":"https:\/\/teamguide.app\/blog\/author\/sousakaroline\/"}]}},"_links":{"self":[{"href":"https:\/\/teamguide.app\/blog\/wp-json\/wp\/v2\/posts\/3930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teamguide.app\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teamguide.app\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teamguide.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/teamguide.app\/blog\/wp-json\/wp\/v2\/comments?post=3930"}],"version-history":[{"count":7,"href":"https:\/\/teamguide.app\/blog\/wp-json\/wp\/v2\/posts\/3930\/revisions"}],"predecessor-version":[{"id":12239,"href":"https:\/\/teamguide.app\/blog\/wp-json\/wp\/v2\/posts\/3930\/revisions\/12239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teamguide.app\/blog\/wp-json\/wp\/v2\/media\/3935"}],"wp:attachment":[{"href":"https:\/\/teamguide.app\/blog\/wp-json\/wp\/v2\/media?parent=3930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teamguide.app\/blog\/wp-json\/wp\/v2\/categories?post=3930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teamguide.app\/blog\/wp-json\/wp\/v2\/tags?post=3930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}