{"id":12228,"date":"2023-12-02T09:00:07","date_gmt":"2023-12-02T12:00:07","guid":{"rendered":"https:\/\/teamguide.app\/blog\/?p=12228"},"modified":"2023-11-30T18:47:56","modified_gmt":"2023-11-30T21:47:56","slug":"cultura-e-clima-organizacional","status":"publish","type":"post","link":"https:\/\/teamguide.app\/blog\/cultura-e-clima-organizacional\/","title":{"rendered":"Cultura e clima organizacional: qual \u00e9 o impacto nas empresas?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As empresas devem se preocupar em criar uma boa<\/span><b> cultura e clima organizacional <\/b><span style=\"font-weight: 400;\">por diversos motivos que incluem a melhor orienta\u00e7\u00e3o de comportamentos e decis\u00f5es estrat\u00e9gicas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uma cultura forte alinha os membros da organiza\u00e7\u00e3o com os objetivos estrat\u00e9gicos, como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">atra\u00e7\u00e3o e reten\u00e7\u00e3o de talentos;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">impulsionamento de inova\u00e7\u00e3o;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">alinhamento de expectativas e mais.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">O clima organizacional, por sua vez, influencia diretamente o<\/span><b> bem-estar e a produtividade <\/b><span style=\"font-weight: 400;\">dos colaboradores. Na pr\u00e1tica, um clima positivo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">motiva;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">engaja;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">aumenta a satisfa\u00e7\u00e3o com o trabalho;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">permite a cria\u00e7\u00e3o de equipes mais eficientes.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Em suma, investir na cria\u00e7\u00e3o de uma cultura e clima organizacional saud\u00e1veis n\u00e3o s\u00f3 promove o bem-estar dos colaboradores, mas tamb\u00e9m contribui significativamente para o sucesso e a sustentabilidade da empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dito isso, seguimos para a compreens\u00e3o sobre esses dois conceitos que, como j\u00e1 vimos, s\u00e3o essenciais para o sucesso da companhia.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Qual \u00e9 a diferen\u00e7a entre cultura e clima organizacional?<\/span><\/h2>\n<p><b>A diferen\u00e7a entre cultura e clima organizacional est\u00e1 no fato de que a primeira refere-se aos valores, cren\u00e7as e comportamentos que moldam a identidade da empresa, enquanto o segundo \u00e9 a atmosfera tempor\u00e1ria no ambiente da companhia, percebida pelos funcion\u00e1rios. A cultura \u00e9 duradoura, enquanto o clima \u00e9 vari\u00e1vel.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Entretanto, ambos s\u00e3o essenciais para a organiza\u00e7\u00e3o conseguir alcan\u00e7ar seus objetivos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afinal, a cultura \u00e9 a ess\u00eancia do neg\u00f3cio, enquanto o clima \u00e9 a express\u00e3o moment\u00e2nea do seu ambiente. E ambos s\u00e3o imprescind\u00edveis para a companhia caminhar de forma <\/span><b>sustent\u00e1vel e colaborativa<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ou seja, independente dos conceitos por tr\u00e1s de cultura e clima organizacional, ambos se referem \u00e0<\/span><b> din\u00e2mica interna da companhia<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mas, como cada neg\u00f3cio pode usar esses elementos a seu favor de maneira mais assertiva?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para isso, devemos come\u00e7ar entendendo mais detalhadamente o que cada um desses termos significa.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Cultura Organizacional<\/span><\/h3>\n<p><b>A cultura organizacional \u00e9 o conjunto de valores, cren\u00e7as e comportamentos compartilhados por membros de uma organiza\u00e7\u00e3o. \u00c9 a identidade \u00fanica que define a personalidade e a maneira de fazer as coisas na companhia. A cultura organiza os princ\u00edpios fundamentais que orientam as decis\u00f5es, a\u00e7\u00f5es e intera\u00e7\u00f5es entre os colaboradores.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/teamguide.app\/blog\/cultura-organizacional-em-pequenas-empresas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cultura organizacional<\/span><\/a><span style=\"font-weight: 400;\"> come\u00e7a com o comportamento dos fundadores e com o passar do tempo \u00e9 influenciada por outros fatores como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">posicionamento dos l\u00edderes;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">as hist\u00f3rias da organiza\u00e7\u00e3o;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">as experi\u00eancias significativas.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00c9 muito mais do que um documento que apresenta a <\/span><b>miss\u00e3o, vis\u00e3o e valores <\/b><span style=\"font-weight: 400;\">da empresa, e est\u00e1 muito mais relacionada ao comportamento real do dia a dia, de todos os funcion\u00e1rios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uma cultura forte, pode ser sentida e aprendida por novos colaboradores desde o <\/span><a href=\"https:\/\/teamguide.app\/blog\/processo-de-onboarding\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">onboarding<\/span><\/a><span style=\"font-weight: 400;\">. Ela molda a forma como a organiza\u00e7\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">aborda desafios;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">inova;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">se comunica;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">lida com seu ambiente interno e externo.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Na pr\u00e1tica, a cultura organizacional<\/span><b> orienta as decis\u00f5es da empresa<\/b><span style=\"font-weight: 400;\">, desde a escolha do perfil de <\/span><a href=\"https:\/\/teamguide.app\/blog\/customer-success-okrs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cliente ideal<\/span><\/a><span style=\"font-weight: 400;\"> at\u00e9 o investimento em treinamentos, a cria\u00e7\u00e3o de <\/span><a href=\"https:\/\/teamguide.app\/blog\/o-que-e-um-plano-de-carreira\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">planos de carreira<\/span><\/a><span style=\"font-weight: 400;\"> e mais.\u00a0<\/span><\/p>\n<p><b>Leia tamb\u00e9m:<\/b><span style=\"font-weight: 400;\"> [LISTA] <\/span><a href=\"https:\/\/teamguide.app\/blog\/erros-ao-criar-a-cultura-organizacional\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Erros ao criar a cultura organizacional<\/span><\/a><span style=\"font-weight: 400;\"> e como evit\u00e1-los?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Clima Organizacional<\/span><\/h3>\n<p><b>O clima organizacional \u00e9 o nome dado \u00e0 atmosfera psicol\u00f3gica percebida pelos membros da organiza\u00e7\u00e3o, influenciando o seu comportamento, motiva\u00e7\u00e3o, engajamento e satisfa\u00e7\u00e3o no trabalho. \u00c9 uma express\u00e3o moment\u00e2nea da qualidade do ambiente, que pode variar ao longo do tempo e afeta a vida pessoal e profissional dos colaboradores.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">O clima \u00e9 moldado por fatores como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/teamguide.app\/blog\/desafios-da-lideranca-nas-empresas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tipos de lideran\u00e7a<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">qualidade da comunica\u00e7\u00e3o;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">rela\u00e7\u00f5es interpessoais;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pol\u00edticas organizacionais;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">percep\u00e7\u00e3o dos colaboradores sobre o tratamento que recebem e mais.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Um clima organizacional positivo mant\u00e9m os funcion\u00e1rios<\/span><b> felizes e satisfeitos<\/b><span style=\"font-weight: 400;\"> em trabalhar na organiza\u00e7\u00e3o, tornando-os verdadeiros promotores da companhia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por outro lado, um clima negativo, com altos n\u00edveis de tens\u00e3o e competitividade, tende a levar os funcion\u00e1rios a queda de produtividade e amea\u00e7a, inclusive, a <\/span><a href=\"https:\/\/teamguide.app\/seguranca-psicologica\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">seguran\u00e7a psicol\u00f3gica<\/span><\/a><span style=\"font-weight: 400;\"> deles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nesse sentido, \u00e9 imprescind\u00edvel para as companhias <\/span><b>avaliarem o clima organizacional <\/b><span style=\"font-weight: 400;\">por meio de pesquisas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para te ajudar a implementar essa avalia\u00e7\u00e3o, criamos um ebook completo: <\/span><b>\u201c<\/b><a href=\"https:\/\/teamguide.app\/blog\/materiais-gratuitos\/playbook-da-pesquisa-de-clima\/\" target=\"_blank\" rel=\"noopener\"><b>Playbook da Pesquisa de Clima<\/b><\/a><b>\u201d<\/b><span style=\"font-weight: 400;\"> com o passo a passo que voc\u00ea precisa para entender como est\u00e1 o ambiente de trabalho de sua empresa e o que fazer para melhor\u00e1-lo.<\/span><b> O material \u00e9 100% gratuito<\/b><span style=\"font-weight: 400;\">, voc\u00ea s\u00f3 precisa clicar e fazer o download.\u00a0<\/span><\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"10420\" class=\"elementor elementor-10420\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-081227f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"081227f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa7bf7a banner-ebook-1-1\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/teamguide.app\/blog\/materiais-gratuitos\/playbook-da-pesquisa-de-clima\/\" data-column-clickable-blank=\"_blank\" data-id=\"aa7bf7a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-401d1dc elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"401d1dc\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6101891\" data-id=\"6101891\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b93aeb elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7b93aeb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">EBOOK GRATUITO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f40de8 elementor-widget elementor-widget-text-editor\" data-id=\"5f40de8\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tPlaybook da Pesquisa de Clima \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b00eb72 elementor-widget elementor-widget-text-editor\" data-id=\"b00eb72\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tO passo-a-passo para realizar a sua Pesquisa de Clima: da prepara\u00e7\u00e3o ao plano de a\u00e7\u00e3o.\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2eab88 elementor-widget elementor-widget-html\" data-id=\"a2eab88\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-362b3f50-f72f-459c-9a25-f21268057f6e\"><span class=\"hs-cta-node hs-cta-362b3f50-f72f-459c-9a25-f21268057f6e\" id=\"hs-cta-362b3f50-f72f-459c-9a25-f21268057f6e\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/23819831\/362b3f50-f72f-459c-9a25-f21268057f6e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-362b3f50-f72f-459c-9a25-f21268057f6e\" style=\"border-width:0px;\" 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data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"45\" data-src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1.png\" class=\"attachment-large size-large wp-image-12611 lazyload\" alt=\"\" data-srcset=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1.png 250w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1-150x27.png 150w\" data-sizes=\"(max-width: 250px) 100vw, 250px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 250px; --smush-placeholder-aspect-ratio: 250\/45;\" \/><noscript><img decoding=\"async\" width=\"250\" height=\"45\" src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1.png\" class=\"attachment-large size-large wp-image-12611\" alt=\"\" srcset=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1.png 250w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2024\/05\/logo_teamguide_2024-1-150x27.png 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f4b4e67\" data-id=\"f4b4e67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h4><span style=\"font-weight: 400;\">Por que fazer pesquisa de clima?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A pesquisa ajuda as empresas a compreenderem o <\/span><b>estado emocional de sua equipe<\/b><span style=\"font-weight: 400;\">, facilitando a implementa\u00e7\u00e3o de a\u00e7\u00f5es para melhorar o ambiente de trabalho.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">E por que um gestor deveria se preocupar com a qualidade do ambiente de trabalho e com a satisfa\u00e7\u00e3o dos seus colaboradores?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Existem muitas raz\u00f5es para isso e algumas s\u00e3o apontadas em pesquisas importantes, como a divulgada pela <\/span><a href=\"https:\/\/hbr.org\/2011\/06\/the-happiness-dividend\" target=\"_blank\" rel=\"noopener\"><b>Harvard Business Review<\/b><\/a><span style=\"font-weight: 400;\">, que revelou que colaboradores satisfeitos s\u00e3o <\/span><b>31% mais produtivos<\/b><span style=\"font-weight: 400;\"> e tendem a <\/span><b>gerar um aumento de vendas de 37%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Isso significa que se preocupar com a felicidade dos funcion\u00e1rios, tende a gerar resultados <\/span><b>estrat\u00e9gicos positivos para a empresa<\/b><span style=\"font-weight: 400;\">, incluindo financeiros.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9m n\u00e3o podemos esquecer que o controle da qualidade do clima organizacional contribui para a empresa evitar problemas como o <\/span><a href=\"https:\/\/teamguide.app\/blog\/o-que-e-a-sindrome-de-burnout\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Burnout<\/span><\/a><span style=\"font-weight: 400;\">, que j\u00e1 <\/span><a href=\"https:\/\/www.anamt.org.br\/portal\/2018\/12\/12\/30-dos-trabalhadores-brasileiros-sofrem-com-a-sindrome-de-burnout\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">atinge \u2153 dos colaboradores brasileiros.\u00a0<\/span><\/a><\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"12185\" class=\"elementor elementor-12185\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-081227f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"081227f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa7bf7a banner-ebook-burnout\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/teamguide.app\/ebook-precisamos-falar-sobre-burnout\/\" data-column-clickable-blank=\"_blank\" data-id=\"aa7bf7a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-401d1dc elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"401d1dc\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dd3eb2f\" data-id=\"dd3eb2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1aa6748 elementor-widget elementor-widget-image\" data-id=\"1aa6748\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/teamguide.app\/ebook-precisamos-falar-sobre-burnout\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"561\" src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/11\/ebook_burnout-1.jpg\" class=\"attachment-large size-large wp-image-9226\" alt=\"\" srcset=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/11\/ebook_burnout-1.jpg 660w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/11\/ebook_burnout-1-300x255.jpg 300w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/11\/ebook_burnout-1-150x128.jpg 150w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6101891\" data-id=\"6101891\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b93aeb elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7b93aeb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">EBOOK GRATUITO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f40de8 elementor-widget elementor-widget-text-editor\" data-id=\"5f40de8\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAcesse o ebook \u201cPrecisamos falar sobre Burnout\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35fddee elementor-widget elementor-widget-button\" data-id=\"35fddee\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/Fa\u00e7a%20o%20download%20gratuito\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Baixe o ebook gratuito<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc852b2 elementor-widget elementor-widget-image\" data-id=\"bc852b2\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"176\" height=\"32\" data-src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/11\/logo_teamguide_176.png\" class=\"attachment-large size-large wp-image-12628 lazyload\" alt=\"\" data-srcset=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/11\/logo_teamguide_176.png 176w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/11\/logo_teamguide_176-150x27.png 150w\" data-sizes=\"(max-width: 176px) 100vw, 176px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 176px; --smush-placeholder-aspect-ratio: 176\/32;\" \/><noscript><img decoding=\"async\" width=\"176\" height=\"32\" src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/11\/logo_teamguide_176.png\" class=\"attachment-large size-large wp-image-12628\" alt=\"\" srcset=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/11\/logo_teamguide_176.png 176w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/11\/logo_teamguide_176-150x27.png 150w\" sizes=\"(max-width: 176px) 100vw, 176px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h2><span style=\"font-weight: 400;\">Qual \u00e9 a import\u00e2ncia da cultura e clima organizacional de uma empresa?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Em conjunto, a cultura e o clima organizacional formam a base para um <\/span><b>ambiente de trabalho saud\u00e1vel<\/b><span style=\"font-weight: 400;\">, promovendo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a realiza\u00e7\u00e3o dos objetivos da empresa;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">o bem-estar dos colaboradores;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a capacidade de adapta\u00e7\u00e3o a um ambiente em constante mudan\u00e7a.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Al\u00e9m desses benef\u00edcios em comum, cultura e clima organizacional oferecem um conjunto pr\u00f3prio de vantagens.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Import\u00e2ncia da cultura organizacional<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Na lista de benef\u00edcios que a cria\u00e7\u00e3o de uma cultura organizacional consolidada apresenta para a empresa est\u00e3o:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">alinhamento dos membros da organiza\u00e7\u00e3o com os objetivos estrat\u00e9gicos;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">influ\u00eancia na <\/span><a href=\"https:\/\/teamguide.app\/blog\/dicas-para-reter-talentos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">atra\u00e7\u00e3o de talentos<\/span><\/a><span style=\"font-weight: 400;\"> que se identificam com a cultura, aumentando a reten\u00e7\u00e3o e o engajamento;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">incentivo \u00e0 inova\u00e7\u00e3o;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">alinhamento do comportamento dos colaboradores e a maneira como interagem entre si e com clientes.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Import\u00e2ncia do clima organizacional<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">J\u00e1 um clima organizacional positivo, oferece vantagens como:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">promo\u00e7\u00e3o do engajamento dos funcion\u00e1rios;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">amplia\u00e7\u00e3o da <\/span><a href=\"https:\/\/teamguide.app\/blog\/satisfacao-do-colaborador-exemplos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">satisfa\u00e7\u00e3o do colaborador<\/span><\/a><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">aumento da produtividade e efici\u00eancia;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">redu\u00e7\u00e3o de estresse no time e individualmente;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">qualidade da comunica\u00e7\u00e3o interna e mais.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, a partir da aplica\u00e7\u00e3o de pesquisas de clima organizacional, a empresa passa a ter acesso a informa\u00e7\u00f5es mais detalhadas sobre seus<\/span><b> funcion\u00e1rios, suas expectativas e necessidades.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Os dados, ent\u00e3o, se tornam ferramentas para a <\/span><b>otimiza\u00e7\u00e3o do ambiente de trabalho<\/b><span style=\"font-weight: 400;\">, a partir da identifica\u00e7\u00e3o do que \u00e9 mais importante para os profissionais que est\u00e3o ali dentro.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A boa not\u00edcia \u00e9 que descobrir a vis\u00e3o dos funcion\u00e1rios sobre o clima, \u00e9 mais simples se voc\u00ea conhece as perguntas certas! Organizamos alguns exemplos no material gratuito: <\/span><a href=\"https:\/\/teamguide.app\/blog\/questionario-pesquisa-de-clima\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Question\u00e1rio para Pesquisa de Clima<\/span><\/a><span style=\"font-weight: 400;\">. Fa\u00e7a o download agora mesmo.\u00a0<\/span><\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"10696\" class=\"elementor elementor-10696\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-081227f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"081227f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa7bf7a banner-ebook-1-1\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/teamguide.app\/blog\/questionario-pesquisa-de-clima\/\" data-column-clickable-blank=\"_blank\" data-id=\"aa7bf7a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-401d1dc elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"401d1dc\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6101891\" data-id=\"6101891\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b93aeb elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7b93aeb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MATERIAL GRATUITO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f40de8 elementor-widget elementor-widget-text-editor\" data-id=\"5f40de8\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tQuestion\u00e1rio para Pesquisa de Clima \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b00eb72 elementor-widget elementor-widget-text-editor\" data-id=\"b00eb72\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tDezenas de quest\u00f5es prontas para a sua pesquisa de clima organizacional.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ab3e7 elementor-widget elementor-widget-button\" data-id=\"70ab3e7\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/teamguide.app\/blog\/questionario-pesquisa-de-clima\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vire o jogo com planilha gratuita<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f4b4e67\" data-id=\"f4b4e67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<p><span style=\"font-weight: 400;\">Com tudo isso em mente, \u00e9 hora de colocar a m\u00e3o na massa, aplicar as pesquisas e criar seu pr\u00f3prio plano de a\u00e7\u00e3o para promover um ambiente de trabalho mais saud\u00e1vel e produtivo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conte com o suporte do time de especialistas do <\/span><a href=\"https:\/\/teamguide.app\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TeamGuide<\/span><\/a> <span style=\"font-weight: 400;\">para ampliar a agilidade e a facilidade de acesso a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">m\u00e9tricas;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">gr\u00e1ficos de f\u00e1cil visualiza\u00e7\u00e3o;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">indicadores;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sugest\u00f5es de a\u00e7\u00f5es para melhorias.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para n\u00e3o ter d\u00favidas de como funciona a ferramenta e como podemos te ajudar a implementar e fortalecer a cultura e clima organizacional, entre em contato com a nossa equipe e <\/span><a href=\"https:\/\/teamguide.app\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">agende uma conversa com um de nossos especialistas<\/span><\/a><span style=\"font-weight: 400;\">. Assim, voc\u00ea entender\u00e1 como podemos te ajudar.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cultura e clima organizacional impactam nos resultados alcan\u00e7ados em \u00e1reas como reten\u00e7\u00e3o de talentos e produtividade. Entenda como e por qu\u00ea.<\/p>\n","protected":false},"author":9,"featured_media":12230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[50],"tags":[],"class_list":["post-12228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rh-estrategico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cultura e clima organizacional: diferen\u00e7as e vantagens [Manual]<\/title>\n<meta name=\"description\" content=\"Cultura e clima organizacional impactam nos resultados alcan\u00e7ados em \u00e1reas como reten\u00e7\u00e3o de talentos e produtividade. 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