{"id":10744,"date":"2023-05-22T18:47:49","date_gmt":"2023-05-22T21:47:49","guid":{"rendered":"https:\/\/teamguide.app\/blog\/?p=10744"},"modified":"2023-05-22T18:47:49","modified_gmt":"2023-05-22T21:47:49","slug":"qual-o-papel-do-rh-na-cultura-organizacional","status":"publish","type":"post","link":"https:\/\/teamguide.app\/blog\/qual-o-papel-do-rh-na-cultura-organizacional\/","title":{"rendered":"Descubra qual \u00e9 o papel do RH na cultura organizacional a partir de 5 rotinas do setor"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Quem trabalha no setor de Recursos Humanos (RH) sabe que ele vai muito al\u00e9m do cuidado com atividades burocr\u00e1ticas, como folha de pagamentos e controle de faltas. Na verdade, estamos falando de uma \u00e1rea estrat\u00e9gica para o sucesso da empresa a partir dos seus colaboradores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ent\u00e3o, voc\u00ea realmente sabe qual \u00e9 o papel do RH na cultura organizacional?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Preparamos este conte\u00fado para responder a esta pergunta e dar uma dica de como melhorar a cultura organizacional com a ajuda da tecnologia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Continue a leitura e descubra!\u00a0\u00a0<\/span><\/p>\n<p><b>Leia tamb\u00e9m: <\/b><a href=\"https:\/\/teamguide.app\/blog\/erros-ao-criar-a-cultura-organizacional\/\"><b>Os 6 erros ao criar a cultura organizacional e dicas pr\u00e1ticas para contorn\u00e1-los<\/b><\/a><\/p>\n<h2><b>Qual \u00e9 o papel do RH na cultura organizacional<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Antes de entender qual \u00e9 o papel do RH na cultura organizacional, precisamos lembrar que estamos falando de uma estrutura <\/span><a href=\"https:\/\/teamguide.app\/blog\/como-a-cultura-organizacional-e-formada\/\"><span style=\"font-weight: 400;\">formada por diversos fatores<\/span><\/a><span style=\"font-weight: 400;\">, desde os mais observ\u00e1veis at\u00e9 os mais dif\u00edceis de serem notados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em outras palavras, a cultura organizacional \u00e9 a identidade de uma empresa e est\u00e1 tanto em <\/span><a href=\"https:\/\/teamguide.app\/blog\/o-que-sao-artefatos-na-cultura-organizacional\/\"><span style=\"font-weight: 400;\">artefatos<\/span><\/a><span style=\"font-weight: 400;\"> pelos escrit\u00f3rios quanto em premissas pouco citadas ou questionadas pelo time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basicamente, o RH \u00e9 parte fundamental da cultura organizacional porque ajuda a <\/span><b>cri\u00e1-la e mant\u00ea-la forte<\/b><span style=\"font-weight: 400;\"> na empresa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para voc\u00ea entender melhor qual \u00e9 o papel do RH na cultura organizacional, separamos 5 pontos a seguir.\u00a0<\/span><\/p>\n<h3><b>1. Recrutamento e sele\u00e7\u00e3o<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Considerando que a cultura organizacional s\u00f3 existe porque h\u00e1 pessoas em uma empresa, o RH tem o dever de fazer a triagem de curr\u00edculos e candidatos nos processos de recrutamento e sele\u00e7\u00e3o considerando n\u00e3o s\u00f3 as habilidades t\u00e9cnicas,\u00a0 mas tamb\u00e9m se o profissional tem<\/span><b> fit cultural <\/b><span style=\"font-weight: 400;\">com a empresa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O fit cultural refere-se \u00e0 compatibilidade do candidato com os<\/span><b> valores, cren\u00e7as e comportamentos<\/b><span style=\"font-weight: 400;\"> que s\u00e3o valorizados e promovidos pela organiza\u00e7\u00e3o. Ao consider\u00e1-lo durante entrevistas e an\u00e1lises, o RH contribui para a forma\u00e7\u00e3o de equipes coesas, engajadas e alinhadas com os objetivos e valores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dessa maneira, \u00e9 mais f\u00e1cil criar um ambiente de trabalho em que o <\/span><a href=\"https:\/\/teamguide.app\/blog\/diferenca-entre-clima-e-cultura-organizacional\/\"><span style=\"font-weight: 400;\">clima organizacional<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9 positivo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quer saber mais sobre fit cultural? Ent\u00e3o, assista ao v\u00eddeo abaixo:<\/span><\/p>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"O que \u00e9 FIT CULTURAL e qual sua import\u00e2ncia na CONTRATA\u00c7\u00c3O? | Equipe Autogerenci\u00e1vel #021\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/Fef3yHwMtkQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<h3><b>2. Treinamento e Desenvolvimento\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Os treinamentos s\u00e3o ferramentas poderosas para<\/span><b> transmitir e refor\u00e7ar valores e regras<\/b><span style=\"font-weight: 400;\"> da empresa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, eles tamb\u00e9m ajudam a desenvolver habilidades e compet\u00eancias essenciais para a cultura organizacional da empresa. O ideal \u00e9 que esses treinamentos surjam de necessidades reais.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00f3 para ilustrar, imagine uma empresa que tem em seus valores o <\/span><b>trabalho colaborativo<\/b><span style=\"font-weight: 400;\">, mas o gestor de RH percebe que os profissionais est\u00e3o mais acostumados a trabalhar sozinhos e sem pedir opini\u00e3o dos colegas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u00ed est\u00e1 uma oportunidade de cria\u00e7\u00e3o de um treinamento que discorra sobre a import\u00e2ncia do trabalho colaborativo, tanto para a empresa quanto para os profissionais, e que apresente uma parte com din\u00e2micas de colabora\u00e7\u00e3o para os colaboradores come\u00e7arem a vivenciar a pr\u00e1tica.\u00a0<\/span><\/p>\n<h3><b>3. Formaliza\u00e7\u00e3o<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Certamente a cultura organizacional est\u00e1 na rotina da empresa. Mas ela tamb\u00e9m deve estar em documentos que condensem a identidade como uma estrat\u00e9gia e sirva de <\/span><b>material de consulta<\/b><span style=\"font-weight: 400;\"> para os colaboradores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estamos falando de um <\/span><a href=\"https:\/\/teamguide.app\/blog\/codigo-de-cultura-organizacional\/\"><span style=\"font-weight: 400;\">c\u00f3digo de cultura organizacional<\/span><\/a><span style=\"font-weight: 400;\"> elaborado pelos profissionais de RH.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para que o documento seja eficiente, ele deve oferecer <\/span><b>direcionamento objetivo aos colaboradores<\/b><span style=\"font-weight: 400;\"> sobre o que \u00e9 esperado deles. Em outras palavras, o material deve incluir as normas, comportamentos aceit\u00e1veis e n\u00e3o aceit\u00e1veis, canais de den\u00fancia e, claro, <\/span><a href=\"https:\/\/teamguide.app\/blog\/pilares-de-cultura-organizacional\/\"><span style=\"font-weight: 400;\">miss\u00e3o, vis\u00e3o e valores<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essa tamb\u00e9m \u00e9 uma \u00f3tima ferramenta para ser usada no onboarding.<\/span><\/p>\n<h3><b>4. Processos de comunica\u00e7\u00e3o<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">O RH \u00e9 um dos grandes respons\u00e1veis por comunica\u00e7\u00f5es dentro da empresa. Portanto, ele precisa <\/span><b>considerar e adaptar a linguagem <\/b><span style=\"font-weight: 400;\">\u00e0 cultura organizacional e sempre refor\u00e7ar os valores em suas mensagens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outro ponto importante \u00e9 que ele deve<\/span><b> auxiliar a lideran\u00e7a<\/b><span style=\"font-weight: 400;\"> em comunica\u00e7\u00f5es alinhadas \u00e0 identidade da empresa, para que contradi\u00e7\u00f5es sejam evitadas, bem como os atritos entre l\u00edderes e liderados.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"9819\" class=\"elementor elementor-9819\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-081227f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"081227f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa7bf7a banner-ebook-1-1\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/teamguide.app\/blog\/materiais-gratuitos\/infografico-one-on-one\/\" data-column-clickable-blank=\"_blank\" data-id=\"aa7bf7a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-401d1dc elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"401d1dc\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6101891\" data-id=\"6101891\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b93aeb elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7b93aeb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">INFOGR\u00c1FICO GRATUITO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f40de8 elementor-widget elementor-widget-text-editor\" data-id=\"5f40de8\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tOne-on-ones: seu pit-stop estrat\u00e9gico de engajamento e desempenho\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b00eb72 elementor-widget elementor-widget-text-editor\" data-id=\"b00eb72\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tDescubra agora algumas dicas pr\u00e1ticas para implementar 1-1s na sua empresa e saiba como este modelo de reuni\u00e3o impacta no desempenho e engajamento dos colaboradores.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28b66b7 elementor-widget elementor-widget-button\" data-id=\"28b66b7\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/teamguide.app\/blog\/materiais-gratuitos\/infografico-one-on-one\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Baixar infogr\u00e1fico agora!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d657724 elementor-widget elementor-widget-image\" data-id=\"d657724\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"176\" height=\"32\" data-src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/11\/logo_teamguide_176.png\" class=\"attachment-large size-large wp-image-12628 lazyload\" alt=\"\" data-srcset=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/11\/logo_teamguide_176.png 176w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/11\/logo_teamguide_176-150x27.png 150w\" data-sizes=\"(max-width: 176px) 100vw, 176px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 176px; --smush-placeholder-aspect-ratio: 176\/32;\" \/><noscript><img decoding=\"async\" width=\"176\" height=\"32\" src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/11\/logo_teamguide_176.png\" class=\"attachment-large size-large wp-image-12628\" alt=\"\" srcset=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/11\/logo_teamguide_176.png 176w, https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/11\/logo_teamguide_176-150x27.png 150w\" sizes=\"(max-width: 176px) 100vw, 176px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/span><\/p>\n<h3><b>5. Defini\u00e7\u00e3o de Pol\u00edticas<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As pol\u00edticas da empresa tamb\u00e9m precisam estar alinhadas com a cultura organizacional. Estamos falando de planos de carreira, <\/span><a href=\"https:\/\/teamguide.app\/blog\/como-divulgar-o-plano-de-cargos-e-salarios\/\"><span style=\"font-weight: 400;\">planos de cargos e sal\u00e1rios<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/teamguide.app\/blog\/tudo-sobre-gestao-de-beneficios\/\"><span style=\"font-weight: 400;\">benef\u00edcios<\/span><\/a><span style=\"font-weight: 400;\"> e outras rela\u00e7\u00f5es trabalhistas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ao desenvolver os <\/span><a href=\"https:\/\/teamguide.app\/blog\/desafios-do-rh-sobre-o-plano-de-carreira\/\"><span style=\"font-weight: 400;\">planos de carreira<\/span><\/a><span style=\"font-weight: 400;\">, o RH tem a responsabilidade de criar estruturas que incentivem o desenvolvimento dos colaboradores, considerando n\u00e3o s\u00f3 suas habilidades e compet\u00eancias t\u00e9cnicas, mas tamb\u00e9m sua<\/span><b> ader\u00eancia aos valores e comportamentos <\/b><span style=\"font-weight: 400;\">esperados pela empresa.\u00a0<\/span><\/p>\n<h2><b>Como melhorar a cultura organizacional?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Agora que voc\u00ea entendeu <\/span><b>qual \u00e9 o papel do RH na cultura organizacional<\/b><span style=\"font-weight: 400;\">, separamos algumas dicas para melhor\u00e1-la em sua empresa para que, como consequ\u00eancia, a empresa ganhe em engajamento, reten\u00e7\u00e3o e atra\u00e7\u00e3o de talentos, decis\u00f5es assertivas e muito mais.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Promova o di\u00e1logo: <\/b><span style=\"font-weight: 400;\">crie um canal de comunica\u00e7\u00e3o e esteja aberto a feedbacks dos colaboradores sobre a cultura. S\u00e3o eles quem mais a vivenciam e, por isso, s\u00e3o as melhores fontes de informa\u00e7\u00e3o sobre o assunto.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Reconhe\u00e7a as conquistas e os acertos: <\/b><span style=\"font-weight: 400;\">valorize o comportamento e metas alcan\u00e7adas dos colaboradores com reconhecimentos, ainda que simples, como men\u00e7\u00f5es.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Al\u00e9m dessas duas dicas, n\u00e3o se esque\u00e7a de <\/span><b>monitorar rotineiramente<\/b><span style=\"font-weight: 400;\"> a cultura organizacional para evitar que alguns comportamentos se tornem graves e dif\u00edceis de serem corrigidos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para isso, o ideal \u00e9 contar com uma ferramenta como <\/span><b>TeamGuide<\/b><span style=\"font-weight: 400;\">, que conta com solu\u00e7\u00f5es para a sua estrat\u00e9gia de gest\u00e3o de pessoas levar os profissionais a uma cultura de engajamento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assim, voc\u00ea pode supervisionar, realizar <\/span><a href=\"https:\/\/teamguide.app\/pesquisa-de-engajamento\/\"><b>pesquisas internas<\/b><\/a><span style=\"font-weight: 400;\"> e usar o <\/span><a href=\"https:\/\/teamguide.app\/people-analytics\/\"><b>people analytics<\/b><\/a><span style=\"font-weight: 400;\"> para entender melhor o time a partir de dados objetivos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gostou? Ent\u00e3o, visite o nosso site e descubra como TeamGuide pode <\/span><a href=\"https:\/\/teamguide.app\/\"><b>ajudar a sua empresa a crescer com recursos \u00e1geis<\/b><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"highlighter--hover-tools\" style=\"display: none;\">\n<div id=\"highlighter--hover-tools--container\">\n<div class=\"highlighter--icon highlighter--icon-copy\" title=\"Copy\"><\/div>\n<div class=\"highlighter--icon highlighter--icon-change-color\" title=\"Change Color\"><\/div>\n<div class=\"highlighter--icon highlighter--icon-delete\" title=\"Delete\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Separamos 5 pontos principais para voc\u00ea entender qual \u00e9 o papel do RH na cultura organizacional e listamos dicas para fortalec\u00ea-la.<\/p>\n","protected":false},"author":4,"featured_media":10745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[49,50],"tags":[140],"class_list":["post-10744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura","category-rh-estrategico","tag-cultura-organizacional"],"yoast_head":"<!-- This site is optimized with 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