{"id":7015,"date":"2022-06-03T17:47:05","date_gmt":"2022-06-03T20:47:05","guid":{"rendered":"https:\/\/teamguide.app\/blog\/?post_type=web-story&#038;p=7015"},"modified":"2022-06-03T17:55:50","modified_gmt":"2022-06-03T20:55:50","slug":"diferenca-okr-e-kpi","status":"publish","type":"web-story","link":"https:\/\/teamguide.app\/blog\/web-stories\/diferenca-okr-e-kpi\/","title":{"rendered":"Diferen\u00e7a entre OKR e KPI: tire as suas d\u00favidas"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\" \/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\" \/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Montserrat%3Awght%40700\" rel=\"stylesheet\" \/><link 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UI\", Roboto, Oxygen-Sans, Ubuntu, Cantarell, \"Helvetica Neue\", sans-serif;;\n                font-size: calc(4 * var(--story-page-vw));\n                line-height: 1.4;\n                word-break: break-word;\n                word-wrap: break-word;\n                overflow-wrap: break-word;\n              }\n              <\/style>\n<p><meta name=\"web-stories-replace-head-start\" \/><title>Diferen\u00e7a entre OKR e KPI: tire as suas d\u00favidas<\/title><link rel=\"canonical\" href=\"https:\/\/teamguide.app\/blog\/?post_type=web-story&amp;p=7015\" \/><meta name=\"web-stories-replace-head-end\" \/><\/head><body><amp-story standalone=\"\" publisher=\"Blog do TeamGuide | Ferramentas e conte\u00fados para engajar sua equipe.\" publisher-logo-src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/04\/icon-TeamGuide.jpg\" title=\"Diferen\u00e7a entre OKR e KPI: tire as suas d\u00favidas\" poster-portrait-src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/cropped-TG71_Diferenca-entre-KPI-e-OKR-e-OKR_web-stories.jpg\"><amp-story-page id=\"7958801c-f4df-42ff-aff9-9a8cfeb7723f\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#848484\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-9faf5eb9-2584-4f49-a4d1-9ac24f7216d7\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/TG71_Diferenca-entre-KPI-e-OKR-e-OKR_web-stories.jpg\" alt=\"diferenca-okr-e-kpi\" srcSet=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/TG71_Diferenca-entre-KPI-e-OKR-e-OKR_web-stories.jpg 720w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/TG71_Diferenca-entre-KPI-e-OKR-e-OKR_web-stories-576x1024.jpg 576w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/TG71_Diferenca-entre-KPI-e-OKR-e-OKR_web-stories-169x300.jpg 169w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/TG71_Diferenca-entre-KPI-e-OKR-e-OKR_web-stories-150x267.jpg 150w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\"><\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\" cta-image=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/TG71_Diferenca-entre-KPI-e-OKR.jpg\"><a href=\"https:\/\/teamguide.app\/blog\/diferenca-entre-okr-e-kpi\/\" rel=\"\">Aprenda mais<\/a><\/amp-story-page-outlink><\/amp-story-page><amp-story-page id=\"ff860842-5c10-4b07-b081-91fe451c81dd\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#848484\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e8c057b8-0ba3-4418-b992-b4baf3dba71a\">\n<div style=\"position:absolute;width:266.6146%;height:100%;left:-83.3073%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/diferenca-okr-kpi-scaled.jpg\" alt=\"diferenca-okr-kpi\" srcSet=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/diferenca-okr-kpi-scaled.jpg 2560w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/diferenca-okr-kpi-2048x1365.jpg 2048w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/diferenca-okr-kpi-1536x1024.jpg 1536w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/diferenca-okr-kpi-1024x683.jpg 1024w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/diferenca-okr-kpi-770x515.jpg 770w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/diferenca-okr-kpi-300x200.jpg 300w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/diferenca-okr-kpi-270x180.jpg 270w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/diferenca-okr-kpi-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:6.14887%;width:76.45631%;height:69.7411%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 0.46403712296983757% 0.46403712296983757% 0.46403712296983757% 0.46403712296983757%\" id=\"el-f58ca52c-0a6f-4099-b1a9-aef66fc1b354\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.453074em;line-height:calc(1.7em + 0.2857149163271342em);text-align:initial;padding:0;color:#000000;background-color:#a9dff7;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-2.137777777777777% 0\"><span style=\"background-color:#a9dff7;position:relative;padding:1.2698412698412698% 2.5396825396825395%;text-align:initial;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 700\">Voc\u00ea sabe a diferen\u00e7a entre OKR e KPI? O mundo dos neg\u00f3cios \u00e9 repleto de indicadores e essas duas siglas s\u00e3o muito populares entre os gestores.&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.453074em;line-height:calc(1.7em + 0.2857149163271342em);text-align:initial;padding:0;color:#000000;background-color:#a9dff7;background:none;position:absolute;top:0;left:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-2.137777777777777% 0\"><span style=\"background-color:#a9dff7;position:relative;padding:1.2698412698412698% 2.5396825396825395%;text-align:initial;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 700\">Voc\u00ea sabe a diferen\u00e7a entre OKR e KPI? O mundo dos neg\u00f3cios \u00e9 repleto de indicadores e essas duas siglas s\u00e3o muito populares entre os gestores.&nbsp;<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\" cta-image=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/TG71_Diferenca-entre-KPI-e-OKR.jpg\"><a href=\"https:\/\/teamguide.app\/blog\/diferenca-entre-okr-e-kpi\/\" rel=\"\">Aprenda mais<\/a><\/amp-story-page-outlink><\/amp-story-page><amp-story-page id=\"941ef8f3-96e8-4cf7-8464-5636d7b6abe2\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#848484\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7a8f89b7-5b57-431a-b60e-764bf63f094f\">\n<div style=\"position:absolute;width:266.6146%;height:100%;left:-92.51782%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/diferenca-entre-okr-e-kpi-scaled.jpg\" alt=\"diferenca-entre-okr-e-kpi\" srcSet=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/diferenca-entre-okr-e-kpi-scaled.jpg 2560w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/diferenca-entre-okr-e-kpi-2048x1365.jpg 2048w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/diferenca-entre-okr-e-kpi-1536x1024.jpg 1536w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/diferenca-entre-okr-e-kpi-1024x683.jpg 1024w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/diferenca-entre-okr-e-kpi-770x515.jpg 770w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/diferenca-entre-okr-e-kpi-300x200.jpg 300w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/diferenca-entre-okr-e-kpi-270x180.jpg 270w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/diferenca-entre-okr-e-kpi-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:19.90291%;width:76.45631%;height:51.77994%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 0.625% 0.625% 0.625% 0.625%\" id=\"el-b65299e6-1918-4b52-8de9-989af5d89495\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.453074em;line-height:calc(1.7em + 0.2857149163271342em);text-align:initial;padding:0;color:#000000;background-color:#a9dff7;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-2.137777777777777% 0\"><span style=\"background-color:#a9dff7;position:relative;padding:1.2698412698412698% 2.5396825396825395%;text-align:initial;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 700\">&nbsp;Por isso, muita gente as confunde ou n\u00e3o entende muito bem para o que cada uma serve.<\/span><\/span><\/span><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.453074em;line-height:calc(1.7em + 0.2857149163271342em);text-align:initial;padding:0;color:#000000;background-color:#a9dff7;background:none;position:absolute;top:0;left:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-2.137777777777777% 0\"><span style=\"background-color:#a9dff7;position:relative;padding:1.2698412698412698% 2.5396825396825395%;text-align:initial;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 700\">&nbsp;Por isso, muita gente as confunde ou n\u00e3o entende muito bem para o que cada uma serve.<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\" cta-image=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/TG71_Diferenca-entre-KPI-e-OKR.jpg\"><a href=\"https:\/\/teamguide.app\/blog\/diferenca-entre-okr-e-kpi\/\" rel=\"\">Aprenda mais<\/a><\/amp-story-page-outlink><\/amp-story-page><amp-story-page id=\"9764a47c-5f1e-4041-a709-a5b52b52d084\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#848484\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-21f1398b-2689-4f6d-b9d7-d2dbecaca46c\">\n<div style=\"position:absolute;width:266.25033%;height:100%;left:-83.12516%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/05\/customer-success-okrs.jpg\" alt=\"customer-success-okrs\" srcSet=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/05\/customer-success-okrs.jpg 1279w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/05\/customer-success-okrs-1024x684.jpg 1024w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/05\/customer-success-okrs-770x515.jpg 770w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/05\/customer-success-okrs-300x200.jpg 300w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/05\/customer-success-okrs-270x180.jpg 270w,https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/05\/customer-success-okrs-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 120vh, 266vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:8.73786%;top:13.91586%;width:79.85437%;height:60.67961%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.60790273556231% 0.60790273556231% 0.60790273556231% 0.60790273556231% \/ 0.5333333333333333% 0.5333333333333333% 0.5333333333333333% 0.5333333333333333%\" id=\"el-9326ef84-e722-4941-ab1e-4e9fa4605f99\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.453074em;line-height:calc(1.7em + 0.2857149163271342em);text-align:initial;padding:0;color:#000000;background-color:#a9dff7;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-2.0468085106382974% 0\"><span style=\"background-color:#a9dff7;position:relative;padding:1.21580547112462% 2.43161094224924%;text-align:initial;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 700\">Para que voc\u00ea entenda de vez a diferen\u00e7a, preparamos este artigo com defini\u00e7\u00e3o e exemplos de KPI e OKR.<\/span><\/span><\/span><\/p>\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;margin:0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.453074em;line-height:calc(1.7em + 0.2857149163271342em);text-align:initial;padding:0;color:#000000;background-color:#a9dff7;background:none;position:absolute;top:0;left:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-2.0468085106382974% 0\"><span style=\"background-color:#a9dff7;position:relative;padding:1.21580547112462% 2.43161094224924%;text-align:initial;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 700\">Para que voc\u00ea entenda de vez a diferen\u00e7a, preparamos este artigo com defini\u00e7\u00e3o e exemplos de KPI e OKR.<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\" cta-image=\"https:\/\/teamguide.app\/blog\/wp-content\/uploads\/2022\/06\/TG71_Diferenca-entre-KPI-e-OKR.jpg\"><a href=\"https:\/\/teamguide.app\/blog\/diferenca-entre-okr-e-kpi\/\" rel=\"\">Aprenda mais<\/a><\/amp-story-page-outlink><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diferen\u00e7a entre OKR e KPI: pare de confundi-los para us\u00e1-los corretamente e descubra como os dois se complementam para trazer resultados 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